Author158 articles
Givaldo Marques da Silva
Writes about creative operations, marketing management, DAM and digital transformation.
Creative operations
What to evaluate in monday.com alternatives in 2026
Seven criteria for agencies and studios evaluating monday.com alternatives when the workflow requires creative approval, versioning and publishing.
5 min
Creative operations
5 DAM platforms in Brazil beyond Bynder
Bynder alternatives for Brazilian companies: Frontify, Aprimo, Smartsheet, Workfront and Wikimee compared on local support, approval and LGPD.
5 min
Creative operations
6 best DAM platforms for companies in Brazil
A practical comparison of DAM platforms for Brazilian companies: Bynder, Frontify, Aprimo, Workfront, Smartsheet and Wikimee.
6 min
Management
Planning 30/60/90: Learn how to integrate new employees into your business
The first days within a company can be intimidating for anyone and this is usually no one's fault, not even the company's integration program...
10 min
Management
Project design: Learn about each of its stages
Project design involves creating, planning, and implementing initiatives to achieve specific objectives. This practice encompasses a wide range of...
5 min
Management
Task management tool
No matter the size of the company or organization, task management is always a challenge. This is because, often, relying only on professionals...
9 min- Management What is project management? Life cycles, methodologies and PMIHave you ever found yourself in the middle of a project, surrounded by relentless deadlines, multidisciplinary teams, and spreadsheets that are more like riddles...
- Management What is DAM?Imagine an advertising agency with several teams working on different campaigns for different clients. Without a DAM, professionals end up...
- Management Content ManagementHave you ever found yourself thinking about the secret behind the success of marketing campaigns that seem to cross borders and win hearts? The answer...
- Management What is project management? Purpose, benefits and key differencesHave you ever felt like you're in the middle of a hurricane of tasks, deadlines, and endless meetings? If so, welcome to the world of project management - the heart...
- Expert How to efficiently boost admission aligned with your company's strategic objectivesWelcome to a journey that will transform the way your organization views the admissions process. That's because, in a world where efficiency is the...
- Beginner Strategies for Creative Operations in the Marketing AgencyWorking on the company's internal communication and optimizing contact between teams is essential to improve not only the relationship between the teams, but...
- Management Tips for improving organization and productivityUnderstanding how to stand out in the corporate environment may seem complex, but it's essential for success. The key lies in efficiently managing your...
- Beginner Artificial intelligence: How it affects creative operations in marketing agenciesCreativity is a vital ingredient in the corporate universe, especially in marketing agencies. The 2018 World Economic Forum has already highlighted the...
- Management Technological Evolution and Workflow Automation in Creative AgenciesTechnology has radically transformed the corporate environment, especially in communication and marketing agencies. Therefore, the automation of flows of...
- Beginner The Role of Creative Operations in Creative AgenciesIn the competitive world of marketing, agencies seeking expansion and prominence must focus on creative operations. Digital transformation is no longer a...
- Management Introduction to the Digital Age in BusinessIn recent years, companies have faced a digital revolution, where efficient file management has become a critical factor for success. In a...
- Management Agile Transformation: Integrating Innovation and Efficiency into Marketing ProcessesHave you ever thought about giving your company processes a boost? Embracing simplicity and adopting agile methodology can be the magic key to growth...
- Expert Strategies for optimizing operations in creative agenciesThe world of creative agencies is challenging, requiring innovation and efficiency to stand out from the competition.
- Expert The complete and efficient guide to achieving success in operational and technological strategies in projectsThe business journey is filled with challenges and the creative operation appears to lead companies towards success.
- Expert Scalability and integration in the digital ageIn a scenario where technology is advancing rapidly, scalability and integration are essential for a company's success in the digital age.
- Management 9 advertising agency tools, from workflow to SEONine tools for an advertising agency, from operations to acquisition: workflow, communication, files, BI, productivity, email, paid traffic and SEO.
- Management 5 quick tips on how to organize business emailKnowing how to organize email is an important skill for maintaining a productive routine. Have you ever stopped to think about it? The more time you waste on small everyday tasks, the less you can optimize your results.
- Management Digital content distribution: learn how to do it in practiceContent distribution refers to the process by which digital content, such as movies, music, movies, electronic books, games, applications, and other media, is made available to users through the internet and other digital media.
- Management Solution selling: understand what this methodology is and how to put it into practiceThe Solution Selling methodology consists of a sales strategy that focuses on deeply understanding the customer's needs and problems and, on...
- Beginner How does technology help simplify processes?Adopting simplified processes in the company is an indispensable initiative for the growth of a business. This action directly affects the results as...
- Beginner Efficient content management in 5 stepsContent management is a way of organizing work and creating marketing strategies. Know that preparing different types of content consists of...
- Digital transformation Electronic tabloid: what is it and how to use it to increase sales?You may even be wondering what an electronic tabloid is, imagining that you don't know what that item is. Know that at some point you have already...
- Marketing ROI: Learn how to do the calculation!ROI, or return on investment, is a mathematical calculation that marketers can use to evaluate investments and their performance...
- Marketing Retail metaverse: check out 4 major impactsThe retail metaverse consists of a virtual space in which various technologies are used capable of providing unique and differential experiences...
- Marketing SLA Management, Why Should It Be Done?SLA Management, Service Level Agreement, is one of the most important documents for the provision of services between two companies. It doesn't matter if you're...
- Marketing 6 types of promotions to boost retail resultsA company that seeks to boost its sales and attract customers needs to adopt strategies that help achieve the desired results. There are...
- Marketing Slow movers in inventory managementA company that wishes to stand out in the market needs to carry out good inventory management, since it is essential to meet the wishes of customers...
- Beginner Business scalability: 4 tips for your company to become more competitiveScalability is a critical skill for a company's success. It's what allows it to grow in a sustainable way, expand its presence in the...
- Marketing Inactive customers: 4 effective strategies to recover themFor a company to run well, it is necessary to have a network of loyal consumers, after all, an enterprise can only stand out and maximize its...
- Beginner Marketing deliverables, what are they?Marketing deliverables consist of the results achieved from the product or service outreach strategy. For this, it is necessary that the...
- Digital transformation Store heat map: the benefits of this technology for your business!The Store Heat Map is a revolutionary technology that allows store owners to view and understand how customers interact with their...
- Beginner Note-taking apps for the marketing area: see how to choose!A marketing company that wishes to stand out in the market must rely on the help of good technological tools to optimize its routine, such as...
- Marketing Are remarketing and retargeting the same thing?In digital marketing, various techniques are used for different business needs. Knowing them and knowing how to use them is important in processes...
- Marketing Price sensitivity: 4 determining factorsA company needs to know how to price a product or service, this task is essential for its success. Therefore, price sensitivity helps a...
- Digital transformation Discover 4 solutions for digital transformationMarketing agencies that want to grow and stand out in the market need to invest and rely on solutions for digital transformation. That way, it's...
- Digital transformation Metaverse: see how it appeared and what technologies are involvedThe metaverse consists of an online space that presents convergence between real and virtual environments. It should be noted that users can...
- Marketing What is a product SKU and why is it so important?The inventories of the retail and wholesale sector have numerous goods that need to be stored. Knowing how to organize them in an intelligent way makes it easier...
- Digital transformation Microinfluencers: how do they help position your brand?Marketing campaigns need to be efficient to achieve good results. Nowadays, advertisements need to speak directly with the...
- Marketing Cross sell: learn how to apply it to your businessNowadays, it is essential to seek good sales strategies to enhance results and build customer loyalty. When there is no good relationship...
- Management Learn what upsell is and how to boost your salesUpselling means selling more. By using it in your company, it is possible to increase sales and, consequently, revenue. When properly used, the...
- Marketing Have a successful trade marketing team!Trade marketing can be defined as the sale of a company to another company (B2B). It is through it that the products arrive at the shopper and the consumer...
- Management Workflow, what is it and how to apply it to the company?Workflow represents a company's workflow, as well as the progress of all stages of tasks and processes in a corporation's routine. But the...
- Marketing Trade marketing in retail, understand what it is!Being positioned in the competitive market, in the current business scenario, requires planning and strategy. With technology increasingly active in the...
- Marketing How to price in retail?Product pricing is one of the most important strategies for successful sales. Due to the high competitiveness in the market, a successful sale...
- Management How to carry out good customer relationship management?It is essential that a company seeks to develop a good relationship with the customer, since, in order to win the consumer, it is necessary to offer a...
- Management 4 customer communication channel optionsIt is essential to be available to customers to be able to build loyalty in the relationship and enhance their results. To be able to optimize this...
- Marketing Social proof: understand the strategy that can increase your company's authorityConsumers often conduct research on social networks to find out the opinion of users before purchasing products or services. After all, it's...
- Marketing Strategic marketing: understand its importance and how to apply itIt is a fact that the objective of many companies is to promote their brand, so that it gains visibility and recognition in society. In that sense, um...
- Marketing Go to market: understand the relevance of this concept for marketingStartup companies are looking for strategies to conquer their space in the market. Its growth depends on the identification and application of tactics that...
- Marketing Brand tone of voice: what it is and how to defineNowadays, it is essential to find a tone of voice for your brand, in order to enhance your company's results and improve communication with...
- Marketing What is Rebranding? Understand when and how to do itYou've probably heard that term before. But what is rebranding anyway? Rebranding consists of a process whose main objective is...
- Marketing Marketing channels: what are they and what are they for?Marketing channels consist of the means that will bring your product to the customer, that is, it is the way in which you will make your services and products...
- Management Y Sales Funnel: learn how to leverage your agency's commercial intelligenceIt is a fact that the expectation of any company is to increase its profitability and visibility in the market. Given this, the sales funnel in y is a...
- Digital transformation User Generated Content: understand its importance for brand visibility!User Generated Content (UGC) consists of user-generated content. To understand this time, it is necessary to understand that every consumer is also...
- Management Data marketing: the foundation of competitive intelligenceData marketing is a data-driven strategy for making sound decisions inside an advertising agency — from campaign planning to content production and audience targeting.
- Marketing How to create a brand's visual identity?The creation of a visual identity consists of the way in which the company will visually appear in the market. It is essential during the process of creating...
- Management Find out what rebranding is and how to do it!If you have ever questioned what rebranding is, it is very likely that you are familiar with cases of companies that needed to modify their orientation of...
- Management What is brand awareness and its importance for brand positioningWhen it comes to the visibility of a brand in the market, there is still little investment, after all, increasing the recognition of your company involves...
- Digital transformation Nutrition flow: what is it and how to implement this strategy?The nutrition flow is the sending of several relationship emails to an organization's clients. This email sequence can be for...
- Management Golden Circle: Why is your company's purpose important?The Golden Circle is a concept that was created by a leadership expert named Simon Sinek. Its main objective was to make a positive impact and...
- Management Brand positioning: what is it and how to define it?It is a fact that in the marketing world there are several tricks developed by entrepreneurs in order to generate visibility for their business. In this sense, the...
- Management How to improve the consumer experience: check out 3 tips!Have you ever given up shopping at an establishment because you felt that the service left something to be desired at some point? Well, in a way...
- Marketing Brand activation: 4 essential strategies!Brand activation consists of a set of actions taken by companies with the purpose of generating value to customers through experiences. A brand...
- Marketing Product information Management - understand what it is and what are its advantages!Discussions about Product Data Management, or PIM - Product Information Management, are increasingly frequent in various areas of the market, such as...
- Digital transformation Why is it important to keep digital tools up to date?Digital tools allow professionals to perform their tasks in the modern market. Devices such as computers, tablets, and smartphones...
- Beginner Do you know how to make your online workflow more efficient?Creating a good online workflow is increasingly important as teams diversify. Between the home office, freelancers, agencies and...
- Management 5 steps to create offers in digital marketingIt's the offers in digital marketing that make this environment so rich. After all, brands strive every day to create offers and experiences that...
- Management Why should SLA be managed?The SLA, Service Level Agreement, is one of the most important documents for the provision of services between two companies. It doesn't matter if you're...
- Management Clarify your main questions about data driven cultureRegardless of your company's field of activity, it's essential to adopt a Data Driven culture to help with decision-making. After all, it is with the use of...
- Management Do you know what quality management is and how to apply it? Find out right now!Companies that want to remain active in the market need to offer innovative services or products to their clients. Quality management is essential...
- Management How can Information Management help your business?Data already plays a strategic role in organizations, presenting various sources such as opinion polls, social networks, the financial market and...
- Marketing Visual merchandising: understand its function and benefits!Many brands want to make a good impression on their customers and provide an enjoyable experience. However, this is an increasing challenge. The...
- Management 5 management tools for an advertising agencyFive tools for running an advertising agency: workflow management, internal communication, product information, file management and business intelligence.
- Marketing 4 new marketing technologies that are changing the market!In a scenario impacted by digital transformation, it is increasingly common for new marketing technologies to become popular year after year. This is due to...
- Management Learn about organization chart templates and how to use them in the company!Currently, there are multiple tools in the business market that make the business more optimized, in addition to clearly establishing processes and functions...
- Management 5 professional skills and competencies to develop!Although they are not synonymous, the skills and competencies represent a set of professional expertise that complement each other. A company...
- Management Understand the importance and how to optimize resource management in projectsOptimization is one of the buzzwords when it comes to managing project resources. To obtain good results, it is essential to think about...
- Management See 7 tips for retaining your agency's clients!Customer loyalty is the secret to success for any company. After all, retaining an old customer is cheaper than acquiring a new one. That's why...
- Management Operational strategy: learn how to create your own!For a company to succeed in such a competitive market, it is necessary to use each of the resources in the best possible way. After all, wasting time and money...
- Management See how to improve and define the agency's internal processes!The management of internal processes is essential for the full functioning of an organization in the most diverse aspects. Project management, management of...
- Management What is the difference between strategic, tactical, and operational planning?Although similar, strategic, tactical, and operational planning are not the same thing. They are ideas that complement each other, working together to...
- Marketing Organize documents: see how to do it efficientlyOrganizing documents is essential to improving processes within an agency. Through methods, tools, and strategies, it is possible to do...
- Management Discover 7 tips for efficient productivity management!In times of digital transformation - where the internet is increasingly present, both in the corporate environment and in society as a whole - the management of...
- Management See 4 tips on how to improve the agency's communication channel!Internal communication is one of the main pillars for the success of a business. The clear and direct transmission of information reduces a series of...
- Management What are the 5 operational problems of an agency and how to avoid them?A marketing agency must work in an organized manner in order to offer better results to its clients. Although they all start from that principle...
- Digital transformation 5 tips for organizing files in your company!Organizing files in the company is a major challenge for managers and heads of operations. After all, with so much information circulating all the time, it's more...
- Management Time management and productivity: how to maximize results at work?Time management and productivity are two things that are interconnected, that is, one depends on the other. In the work environment, they are fundamental...
- Management Operational management in the agency: how to achieve better results?A company is comprised of several departments with different functions and levels of responsibility. In the case of operational management, for example, the...
- Management How to optimize your operations management?Operations management is essential for businesses that want to satisfy consumers and stand out from competitors. That's because this...
- Management What are the benefits of feedback for your team?Feedback is nothing more than a response given to the employee as a form of incentive, carried out through an analysis by the manager. The purpose is to make...
- Management 6 Tips for Building an Efficient and Productive Marketing TeamBuilding a marketing team is the starting point for any agency's success. With the right professionals, it is possible to guarantee better results...
- Management Successful team: how to manage a high-performance team?A successful team is one that has good competence and commitment to its tasks and to the company in which it works, consisting of...
- Retail Check out the 6 best marketing movies you should watchCinematic works are excellent ways to learn. In addition to contributing to good moments of rest and relaxation, they are also a great way to...
- Beginner 5 reasons to stop using spreadsheets todayToday, many companies still choose to use spreadsheets to manage sales, project, task, and financial data. However, although they are easy to...
- Management What are soft skills and how to develop them in company employees?If you arrived at this content while looking for information about what soft skills are, it is very likely that you understand the importance of having a...
- Beginner What is the importance and how to improve organization at work?We know that being productive at all times in the company is not an easy task! However, we wish to increase the corporation's effectiveness in its tasks...
- Management What are the factors that influence decision-making in marketing?Decision-making is responsible for selecting the most effective solution to a problem or opportunity for the organization. Depending on the situation, this...
- Management How to give feedback to the team in a constructive way? Understand hereThe leader's job involves a series of responsibilities and functions that reflect on the performance and productivity of the team as a whole. And give feedback...
- Management Efficient internal communication? Discover how to optimize your results!Internal communication is paramount within a company, as it consists of a strategic tool that facilitates interaction between employees of...
- Beginner How to improve team communication? Check out our 7 tips!Improving communication within the team can guarantee several benefits for a company. It is a very important point for generating good relationships...
- Management What is it, how does it work and how to manage project metrics?Metrics management is essential in any digital project where the team wants to be consistent and seek improvements. After all, the indicators are...
- Beginner 6 tips for optimizing company workflowOptimizing the company's workflow is an action that needs to be done continuously, as the current market is highly competitive and undergoing changes...
- Digital transformation See how to apply agile methodology in marketingYou may have heard about agile marketing methodology, haven't you? With the rapid pace of transformations in the market, the high...
- Digital transformation Customer data security: how to maintain privacy?With the evolution of technology, information security has become one of the main issues to be demanded by organizations. After all, on a daily basis...
- Management Delays in delivery? Your agency may be at risk!Delays in delivery are harmful in any segment, and at branches this would be no different. After all, when the customer contracts a certain service...
- Management Agile marketing: what is it, what is its importance and how to apply it in the company?Agile marketing is gaining increasing strength within organizations. It is a strategy that optimizes project management and increases productivity...
- Digital transformation 5 essential tips for you to manage your company's documentsEfficient document management is a determining factor for the success of a business. With it, a company can grow in a sustainable and safe way. In...
- Management 5 tips for developing project leadership!Project leadership is an increasingly required skill within companies. That's because the leader's role is very important. He is responsible...
- Management 5 steps to create a perfect project scheduleIn today's dynamic market, companies must always innovate and find ways to optimize processes. This is mainly because the...
- Digital transformation Understand what timesheet is and what is its relationship with job pricingThe timesheet is an important tool that calculates the amount of time that a creative used to perform a certain activity. That is...
- Management What is it and how to optimize project management in your company?Project management is a set of policies and practices that aim to achieve specific projects (such as the development of a new product or the...
- Management How to effectively delegate tasks to your agency?Knowing how to effectively delegate tasks is paramount for a good leader. That's because people who have great responsibilities are unlikely to...
- Management How to invest in agile management of remote teams? Find out with our 3 tips!Agile management teams are generally based on the efficiency of processes and tools defined by their managers, although individual effort...
- Digital transformation Workflow: how to automate and achieve good results?It is not today that technology has abruptly changed the way in which people work. In an agency, this has also occurred...
- Management Why don't your marketing reports bring results?We can consider the digital marketing report as a performance guide. In order to analyze the results of the various investments...
- Marketing How to boost the performance of your digital marketing campaign?The digital marketing campaign is an undisputed resource when it comes to attracting customers. For this, it is important to monitor your results, because...
- Digital transformation System integration: how does it work and why does it matter?System integration is a way to unify each tool used to simplify work and enhance business results in a single environment. That is, to make each solution act together and in line with the organization's objectives. Do you want to better understand what system integration is, why is it so important and what are its advantages? So, keep reading!
- Digital transformation 5 benefits of automating marketing projects!To gain both productivity and task accuracy, it is interesting to invest in the automation of marketing projects. In this article, we carefully explain what marketing project automation is, what are its advantages and how to start investing.
- Digital transformation How and why to verify the quality of the data collected?All decision-making within a business must be carried out based on planning and the use of information. In this process, data quality is decisive to know if the action will be successful or not, and that is why the way in which the collection is carried out is also fundamental. Thus, the data collection methodology directly impacts the quality of the data that will be collected.
- Digital transformation What is the best way to store digital files in the company?The growing inclusion of technology in the corporate sector brought about the need for intelligent file management: data, images, videos, spreadsheets, PDFs and codes for electronic media are increasingly present in the organizational routine, which is why it is worth investing in software to store digital files. The practice not only facilitates daily life but also avoids wasted time and increases productivity, and it also becomes an important competitive differential of the business in the market, especially with regard to marketing strategies. This highlights the way in which the organization deals with data, which today are synonymous with power. Read on to understand how company management and brand positioning can be more accurate when managers invest in an efficient resource for storing digital files.
- Management How to manage a remote marketing team and bring real results?In the current time of social isolation, the home office has become a viable alternative to keep up to date with work. This measure has been...
- Management Everything you need to know about productivity managementManaging a team's productivity is fundamental to a company's success. Without it, it's hard to determine if your team is moving in the right direction. Effective team management motivates workers to take responsibility for job performance and to produce superior results. In this article, we talk about the importance of optimizing productivity in the workplace and provide fundamental tips on the subject. Check it out!
- Management 5 essential performance indicators for marketing managementAfter planning and implementing a marketing strategy, the final step is to measure your results. Check out which are the best performance indicators for you to monitor.
- Management 3 essential characteristics for a strategic managerDespite their importance, the strategic manager is often confused with the operational manager who performs more restricted tasks and is responsible for specific procedures. The strategic manager has a broader role, with the responsibility of studying the organization, identifying strengths and weaknesses and operational effectiveness, and projecting opportunities. For this reason, he is also a counselor, basing his recommendations on internal and external factors to reduce risks. In the following text, we identify 3 essential characteristics for a strategic manager. Check it out!
- Management What is team intelligence and how to put it into practice?Time is one of the most valuable resources for the business world, but it's also scarce. This means that you and your team need to manage it very well, taking advantage of every available opportunity. In this case, team intelligence is a great help. In the following topics, we explain what team intelligence is, its importance and how to put it into practice within your company. So keep reading!
- Management What are the top 9 KPIs in retail? Check it out hereKPIs — also known as key performance indicators — are the most important metrics in your business. These are the numbers that you should monitor regularly to determine if your business is on the right track. But what metrics should you look at? In this article, we bring you 9 of the main retail KPIs for you to follow in your business. Keep reading!
- Management Complete guide to understanding project risk management!Understand what project risk management is, what are its practices and tools. Check it out!
- Marketing What are the 14 main marketing campaign tools?In this article, we will address the topic from various aspects, highlighting the importance of these tools in everyday life, providing tips on applications, software and practices that can help optimize work and reflecting on the importance of these technologies for the market, in general.
- Management Why is the optimization of production processes essential for the company?Production process is any sequence of steps capable of generating value for the company and its stakeholders. In this context, both the manufacture of a pen and the creation of a marketing piece are examples of this. Therefore, optimizing this process is something that can be done in any segment.
- Management Marketing campaign: what are the main problems and how to solve them?Throughout a marketing campaign, there are problems of all kinds: conflicts between the work team, clients who feel deceived, errors in preparing the budget, and lack of data to study errors and successes. All of these flaws lead to even bigger ones, capable of jeopardizing the company's survival in the market. Therefore, there are two crucial questions: what are the main problems of marketing campaigns and how to solve them precisely? That's what we answer, in the following topics. Check it out!
- Management What are the main benefits of the marketing management system?A technology capable of boosting your entire marketing strategy, automating certain work routines, simplifying your buying journey, improving the administration of your social networks and the monitoring of your key performance indicators, and more. These are the main characteristics of a marketing management system. Keep reading!
- Digital transformation Do you know how to increase creativity? Today we will teach you how!According to the 2018 Davos Economic Forum, creativity would be the third most important skill for a professional. This is because in a...
- Digital transformation Digital asset management: understand its importanceSee how to implement a digital asset management solution in your company and thereby improve your marketing strategies.
- Digital transformation How to choose a digital file organization tool?In this article we show the benefits of having a cloud-based digital file organization and how to choose the right tool according to the company's needs.
- Management How to reduce marketing costs? Check out our 4 strategiesHow to do more with less is the expression of order at all times in the corporate environment. Read on and see how to reduce marketing costs in an effective and intelligent way.
- Management 5 essential process management toolsIn this article, we will list some of the best process management tools, including showing the impacts they can bring to your business. Not all of them are applicable in any context, however, by knowing them it is possible to make a conscious decision as to which of them may be beneficial to your daily life.
- Digital transformation Understand how to improve communication with the marketing agencyThe relationship with a marketing agency is very important for businesses, since it is through this contact that it is possible to align the actions that will be carried out well, combine objectives and have an accurate view of the results of all the work done over time.
- Management Learn how to manage time with qualityLearn about the pillars of time management and check out the tips for optimizing your daily life and also tools that can help you use the hours as productively as possible.
- Digital transformation After all, what is digital transformation? Find out everything in this comprehensive guide!Digital transformation is a new way of working, optimized and productive, making use of updated and highly enhanced tools to achieve good results.
- Management Agile management: understand what it is, what is its importance and how to do itAgile management is a way to manage projects efficiently and effectively. It can be used for any type of project, but it was primarily founded on software development.
- Management Marketing team management: how to do it strategically and productively?Marketing teams become more effective when they are responsible for the scope of work in their planning and continuous evaluation and create workflows that support productivity. Therefore, its success requires a collection of people with different skills, knowledge, forms of communication, and work styles. It is necessary to bring the team together to work for success, but this requires good management, and that is what we will talk about in this article.
- Marketing See 7 marketing manager skills that are non-negotiableMore than knowing, in detail, the 4 Ps (product, price, market and promotion), people management skills, good relationships with colleagues and teams and, of course, creative intelligence are the main skills for a marketing manager.
- Management Business Intelligence: what do I need to know about the topic?Also called BI, the concept of Business Intelligence involves the use of tools, such as software and services, for the transformation of data into actionable and strategic knowledge for the company.
- Marketing Marketing technology: how to convince the board of directors to invest?Technology brought several innovations to marketing, changing tools and allowing predictive actions. Companies that fail to keep up with these new trends are likely to be overtaken by the competition.
- Marketing 5 marketing podcasts for you to followIf you want to keep up to date on any topic and don't have time to browse or read, following a specialized podcast is a good choice. With so many options, it's hard to choose the best ones that can really bring interesting content. To help, in this post we have selected the 5 best marketing podcasts to guide your choice.
- Marketing 5 marketing books you should include on your reading listEven in times of rapid and excessive information, books are still the best source on any subject. For this reason, we have separated some books on marketing for you, a professional in the field.
- Marketing Learn now how to optimize the management of digital publications for retailMany retail companies are using digital marketing strategies to attract more customers and increase their sales, whether made online or in physical stores. For this reason, it is important to manage publications that are well structured and targeted, in order to achieve the desired results.
- Marketing Retail marketing trends: see 6 tips for 2020 and coming years!We prepared this article so that you can keep up to date with the main innovations that are being adopted by organizations that are at the forefront, seeking better ways to connect with their customers.
- Marketing The Complete Guide to Digital Marketing in Retail CompaniesLearn about the relevance of digital marketing in retail, learn about some of the main related concepts, and discover what must be done to achieve success with this type of initiative. Keep reading!
- Management Learn how to increase productivity in retail marketing!In retail companies, the advertising and communication team is essential. It is these collaborators who develop the strategies and draw the profiles of...
- Marketing Discover 6 retail marketing indicators!Smart metrics and reliable indicators are critical to the success of your retail business.
- Management In house team: benefits of setting up an internal marketing production team!When setting up or expanding the marketing minutes, it is normal to have doubts about what is best: an in-house team or a specialized agency. However, if you research, you'll find that the benefits of building an internal team are much more significant.
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