94 articles
Management
Creative operations
Why the brief turns into a game of telephone and the work comes back wrong three times
Every hand-off of a brief loses context, the work comes back wrong and nobody measures the cost. The five fields that stop the game of telephone.
4 min
Creative operations
V5 sent, v3 approved, v1 live: why nobody can find the final version
The final version is not the newest file. It is the one with a recorded decision: approver, date and a locked file in a place the whole team can open.
4 min
Management
Statistics on productivity and efficiency in agencies: what the numbers say about project management
If you work in an agency - whether marketing, advertising, content or design - you know that delivering with quality and on time is a challenge...
3 min
Expert
How agile squads can organize tasks without wasting time with unnecessary meetings
In agile teams, time is precious. Endless meetings that could be solved with a well-structured visual framework are not only tiring, but also hindering...
2 min
Management
Creative Teams Also Need Structure: the balance between creativity and deadlines
When we think of creative teams, it's common to imagine free brainstorms, ideas emerging at any time of the day, and a certain aversion to more...
3 min
Management
How to manage multiple client projects without chaos
Those who work with several accounts at the same time - whether in agencies, consultancies or marketing teams - know: managing multiple projects is not for...
3 min- Management Simplify Your Routines and Boost Your BusinessSince the pandemic, the need for agile methodologies and remote work has become evident, especially in the marketing sector. To accompany this...
- Management The 5 Stages of Decision-making in MarketingMarketing decision-making requires attention to several critical factors. Learn what your company must consider to make assertive decisions and...
- Management Project Management Platform: The Way to Achieve Goals EfficientlyHas your team ever struggled to start a project, get status updates at the right time, complete work on time, and so on?...
- Management Visual project management: Learn how to view a project planTo carry out the management of any project, it is necessary to plan and monitor the activities, in addition to knowing who is carrying out which task and...
- Management Learn how to avoid risks with a Contingency PlanPreparing a contingency plan is essential for any company that seeks to be prepared to face unforeseen events and mitigate risks. A plan to...
- Management Business Transformation: The Power of Project ManagementProject management is a set of practices and techniques aimed at efficiently planning, executing, and controlling projects, ensuring that...
- Management Planning 30/60/90: Learn how to integrate new employees into your businessThe first days within a company can be intimidating for anyone and this is usually no one's fault, not even the company's integration program...
- Management Project design: Learn about each of its stagesProject design involves creating, planning, and implementing initiatives to achieve specific objectives. This practice encompasses a wide range of...
- Management Task management toolNo matter the size of the company or organization, task management is always a challenge. This is because, often, relying only on professionals...
- Management What is project management? Life cycles, methodologies and PMIHave you ever found yourself in the middle of a project, surrounded by relentless deadlines, multidisciplinary teams, and spreadsheets that are more like riddles...
- Management What is DAM?Imagine an advertising agency with several teams working on different campaigns for different clients. Without a DAM, professionals end up...
- Management Content ManagementHave you ever found yourself thinking about the secret behind the success of marketing campaigns that seem to cross borders and win hearts? The answer...
- Management What is project management? Purpose, benefits and key differencesHave you ever felt like you're in the middle of a hurricane of tasks, deadlines, and endless meetings? If so, welcome to the world of project management - the heart...
- Management How to efficiently boost admission aligned with your company's strategic objectivesWelcome to a journey that will transform the way your organization views the admissions process. That's because, in a world where efficiency is the...
- Management Tips for improving organization and productivityUnderstanding how to stand out in the corporate environment may seem complex, but it's essential for success. The key lies in efficiently managing your...
- Management Technological Evolution and Workflow Automation in Creative AgenciesTechnology has radically transformed the corporate environment, especially in communication and marketing agencies. Therefore, the automation of flows of...
- Management Introduction to the Digital Age in BusinessIn recent years, companies have faced a digital revolution, where efficient file management has become a critical factor for success. In a...
- Management Agile Transformation: Integrating Innovation and Efficiency into Marketing ProcessesHave you ever thought about giving your company processes a boost? Embracing simplicity and adopting agile methodology can be the magic key to growth...
- Management Strategies for optimizing operations in creative agenciesThe world of creative agencies is challenging, requiring innovation and efficiency to stand out from the competition.
- Management The complete and efficient guide to achieving success in operational and technological strategies in projectsThe business journey is filled with challenges and the creative operation appears to lead companies towards success.
- Management 9 advertising agency tools, from workflow to SEONine tools for an advertising agency, from operations to acquisition: workflow, communication, files, BI, productivity, email, paid traffic and SEO.
- Management 5 quick tips on how to organize business emailKnowing how to organize email is an important skill for maintaining a productive routine. Have you ever stopped to think about it? The more time you waste on small everyday tasks, the less you can optimize your results.
- Management Digital content distribution: learn how to do it in practiceContent distribution refers to the process by which digital content, such as movies, music, movies, electronic books, games, applications, and other media, is made available to users through the internet and other digital media.
- Management Solution selling: understand what this methodology is and how to put it into practiceThe Solution Selling methodology consists of a sales strategy that focuses on deeply understanding the customer's needs and problems and, on...
- Management Learn what upsell is and how to boost your salesUpselling means selling more. By using it in your company, it is possible to increase sales and, consequently, revenue. When properly used, the...
- Management Workflow, what is it and how to apply it to the company?Workflow represents a company's workflow, as well as the progress of all stages of tasks and processes in a corporation's routine. But the...
- Management How to carry out good customer relationship management?It is essential that a company seeks to develop a good relationship with the customer, since, in order to win the consumer, it is necessary to offer a...
- Management 4 customer communication channel optionsIt is essential to be available to customers to be able to build loyalty in the relationship and enhance their results. To be able to optimize this...
- Management Y Sales Funnel: learn how to leverage your agency's commercial intelligenceIt is a fact that the expectation of any company is to increase its profitability and visibility in the market. Given this, the sales funnel in y is a...
- Management Data marketing: the foundation of competitive intelligenceData marketing is a data-driven strategy for making sound decisions inside an advertising agency — from campaign planning to content production and audience targeting.
- Management Find out what rebranding is and how to do it!If you have ever questioned what rebranding is, it is very likely that you are familiar with cases of companies that needed to modify their orientation of...
- Management What is brand awareness and its importance for brand positioningWhen it comes to the visibility of a brand in the market, there is still little investment, after all, increasing the recognition of your company involves...
- Management Golden Circle: Why is your company's purpose important?The Golden Circle is a concept that was created by a leadership expert named Simon Sinek. Its main objective was to make a positive impact and...
- Management Brand positioning: what is it and how to define it?It is a fact that in the marketing world there are several tricks developed by entrepreneurs in order to generate visibility for their business. In this sense, the...
- Management How to improve the consumer experience: check out 3 tips!Have you ever given up shopping at an establishment because you felt that the service left something to be desired at some point? Well, in a way...
- Management 5 steps to create offers in digital marketingIt's the offers in digital marketing that make this environment so rich. After all, brands strive every day to create offers and experiences that...
- Management Why should SLA be managed?The SLA, Service Level Agreement, is one of the most important documents for the provision of services between two companies. It doesn't matter if you're...
- Management Clarify your main questions about data driven cultureRegardless of your company's field of activity, it's essential to adopt a Data Driven culture to help with decision-making. After all, it is with the use of...
- Management Do you know what quality management is and how to apply it? Find out right now!Companies that want to remain active in the market need to offer innovative services or products to their clients. Quality management is essential...
- Management How can Information Management help your business?Data already plays a strategic role in organizations, presenting various sources such as opinion polls, social networks, the financial market and...
- Management 5 management tools for an advertising agencyFive tools for running an advertising agency: workflow management, internal communication, product information, file management and business intelligence.
- Management Learn about organization chart templates and how to use them in the company!Currently, there are multiple tools in the business market that make the business more optimized, in addition to clearly establishing processes and functions...
- Management 5 professional skills and competencies to develop!Although they are not synonymous, the skills and competencies represent a set of professional expertise that complement each other. A company...
- Management Understand the importance and how to optimize resource management in projectsOptimization is one of the buzzwords when it comes to managing project resources. To obtain good results, it is essential to think about...
- Management See 7 tips for retaining your agency's clients!Customer loyalty is the secret to success for any company. After all, retaining an old customer is cheaper than acquiring a new one. That's why...
- Management Operational strategy: learn how to create your own!For a company to succeed in such a competitive market, it is necessary to use each of the resources in the best possible way. After all, wasting time and money...
- Management See how to improve and define the agency's internal processes!The management of internal processes is essential for the full functioning of an organization in the most diverse aspects. Project management, management of...
- Management What is the difference between strategic, tactical, and operational planning?Although similar, strategic, tactical, and operational planning are not the same thing. They are ideas that complement each other, working together to...
- Management Discover 7 tips for efficient productivity management!In times of digital transformation - where the internet is increasingly present, both in the corporate environment and in society as a whole - the management of...
- Management See 4 tips on how to improve the agency's communication channel!Internal communication is one of the main pillars for the success of a business. The clear and direct transmission of information reduces a series of...
- Management What are the 5 operational problems of an agency and how to avoid them?A marketing agency must work in an organized manner in order to offer better results to its clients. Although they all start from that principle...
- Management Time management and productivity: how to maximize results at work?Time management and productivity are two things that are interconnected, that is, one depends on the other. In the work environment, they are fundamental...
- Management Operational management in the agency: how to achieve better results?A company is comprised of several departments with different functions and levels of responsibility. In the case of operational management, for example, the...
- Management How to optimize your operations management?Operations management is essential for businesses that want to satisfy consumers and stand out from competitors. That's because this...
- Management What are the benefits of feedback for your team?Feedback is nothing more than a response given to the employee as a form of incentive, carried out through an analysis by the manager. The purpose is to make...
- Management 6 Tips for Building an Efficient and Productive Marketing TeamBuilding a marketing team is the starting point for any agency's success. With the right professionals, it is possible to guarantee better results...
- Management Successful team: how to manage a high-performance team?A successful team is one that has good competence and commitment to its tasks and to the company in which it works, consisting of...
- Management What are soft skills and how to develop them in company employees?If you arrived at this content while looking for information about what soft skills are, it is very likely that you understand the importance of having a...
- Management What are the factors that influence decision-making in marketing?Decision-making is responsible for selecting the most effective solution to a problem or opportunity for the organization. Depending on the situation, this...
- Management How to give feedback to the team in a constructive way? Understand hereThe leader's job involves a series of responsibilities and functions that reflect on the performance and productivity of the team as a whole. And give feedback...
- Management Efficient internal communication? Discover how to optimize your results!Internal communication is paramount within a company, as it consists of a strategic tool that facilitates interaction between employees of...
- Management What is it, how does it work and how to manage project metrics?Metrics management is essential in any digital project where the team wants to be consistent and seek improvements. After all, the indicators are...
- Management Delays in delivery? Your agency may be at risk!Delays in delivery are harmful in any segment, and at branches this would be no different. After all, when the customer contracts a certain service...
- Management Agile marketing: what is it, what is its importance and how to apply it in the company?Agile marketing is gaining increasing strength within organizations. It is a strategy that optimizes project management and increases productivity...
- Management 5 tips for developing project leadership!Project leadership is an increasingly required skill within companies. That's because the leader's role is very important. He is responsible...
- Management 5 steps to create a perfect project scheduleIn today's dynamic market, companies must always innovate and find ways to optimize processes. This is mainly because the...
- Management What is it and how to optimize project management in your company?Project management is a set of policies and practices that aim to achieve specific projects (such as the development of a new product or the...
- Management How to effectively delegate tasks to your agency?Knowing how to effectively delegate tasks is paramount for a good leader. That's because people who have great responsibilities are unlikely to...
- Management How to invest in agile management of remote teams? Find out with our 3 tips!Agile management teams are generally based on the efficiency of processes and tools defined by their managers, although individual effort...
- Management Why don't your marketing reports bring results?We can consider the digital marketing report as a performance guide. In order to analyze the results of the various investments...
- Management How to manage a remote marketing team and bring real results?In the current time of social isolation, the home office has become a viable alternative to keep up to date with work. This measure has been...
- Management Everything you need to know about productivity managementManaging a team's productivity is fundamental to a company's success. Without it, it's hard to determine if your team is moving in the right direction. Effective team management motivates workers to take responsibility for job performance and to produce superior results. In this article, we talk about the importance of optimizing productivity in the workplace and provide fundamental tips on the subject. Check it out!
- Management 5 essential performance indicators for marketing managementAfter planning and implementing a marketing strategy, the final step is to measure your results. Check out which are the best performance indicators for you to monitor.
- Management 3 essential characteristics for a strategic managerDespite their importance, the strategic manager is often confused with the operational manager who performs more restricted tasks and is responsible for specific procedures. The strategic manager has a broader role, with the responsibility of studying the organization, identifying strengths and weaknesses and operational effectiveness, and projecting opportunities. For this reason, he is also a counselor, basing his recommendations on internal and external factors to reduce risks. In the following text, we identify 3 essential characteristics for a strategic manager. Check it out!
- Management What is team intelligence and how to put it into practice?Time is one of the most valuable resources for the business world, but it's also scarce. This means that you and your team need to manage it very well, taking advantage of every available opportunity. In this case, team intelligence is a great help. In the following topics, we explain what team intelligence is, its importance and how to put it into practice within your company. So keep reading!
- Management What are the top 9 KPIs in retail? Check it out hereKPIs — also known as key performance indicators — are the most important metrics in your business. These are the numbers that you should monitor regularly to determine if your business is on the right track. But what metrics should you look at? In this article, we bring you 9 of the main retail KPIs for you to follow in your business. Keep reading!
- Management Complete guide to understanding project risk management!Understand what project risk management is, what are its practices and tools. Check it out!
- Management Why is the optimization of production processes essential for the company?Production process is any sequence of steps capable of generating value for the company and its stakeholders. In this context, both the manufacture of a pen and the creation of a marketing piece are examples of this. Therefore, optimizing this process is something that can be done in any segment.
- Management Marketing campaign: what are the main problems and how to solve them?Throughout a marketing campaign, there are problems of all kinds: conflicts between the work team, clients who feel deceived, errors in preparing the budget, and lack of data to study errors and successes. All of these flaws lead to even bigger ones, capable of jeopardizing the company's survival in the market. Therefore, there are two crucial questions: what are the main problems of marketing campaigns and how to solve them precisely? That's what we answer, in the following topics. Check it out!
- Management What are the main benefits of the marketing management system?A technology capable of boosting your entire marketing strategy, automating certain work routines, simplifying your buying journey, improving the administration of your social networks and the monitoring of your key performance indicators, and more. These are the main characteristics of a marketing management system. Keep reading!
- Management How to reduce marketing costs? Check out our 4 strategiesHow to do more with less is the expression of order at all times in the corporate environment. Read on and see how to reduce marketing costs in an effective and intelligent way.
- Management 5 essential process management toolsIn this article, we will list some of the best process management tools, including showing the impacts they can bring to your business. Not all of them are applicable in any context, however, by knowing them it is possible to make a conscious decision as to which of them may be beneficial to your daily life.
- Management Learn how to manage time with qualityLearn about the pillars of time management and check out the tips for optimizing your daily life and also tools that can help you use the hours as productively as possible.
- Management Agile management: understand what it is, what is its importance and how to do itAgile management is a way to manage projects efficiently and effectively. It can be used for any type of project, but it was primarily founded on software development.
- Management Marketing team management: how to do it strategically and productively?Marketing teams become more effective when they are responsible for the scope of work in their planning and continuous evaluation and create workflows that support productivity. Therefore, its success requires a collection of people with different skills, knowledge, forms of communication, and work styles. It is necessary to bring the team together to work for success, but this requires good management, and that is what we will talk about in this article.
- Management Business Intelligence: what do I need to know about the topic?Also called BI, the concept of Business Intelligence involves the use of tools, such as software and services, for the transformation of data into actionable and strategic knowledge for the company.
- Management Learn how to increase productivity in retail marketing!In retail companies, the advertising and communication team is essential. It is these collaborators who develop the strategies and draw the profiles of...
- Management In house team: benefits of setting up an internal marketing production team!When setting up or expanding the marketing minutes, it is normal to have doubts about what is best: an in-house team or a specialized agency. However, if you research, you'll find that the benefits of building an internal team are much more significant.
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