66 articles
Marketing
Management
The 5 Stages of Decision-making in Marketing
Marketing decision-making requires attention to several critical factors. Learn what your company must consider to make assertive decisions and...
5 min
Management
Agile Transformation: Integrating Innovation and Efficiency into Marketing Processes
Have you ever thought about giving your company processes a boost? Embracing simplicity and adopting agile methodology can be the magic key to growth...
6 min
Management
What advertising agency tools make the difference?
Advertising agency tools are great for managers who have a busy daily routine. This is because it is necessary to win clients, comply with established deadlines and manage the team to maintain the quality of the services and that good ideas are always produced and executed.
5 min
Marketing
ROI: Learn how to do the calculation!
ROI, or return on investment, is a mathematical calculation that marketers can use to evaluate investments and their performance...
4 min
Marketing
Retail metaverse: check out 4 major impacts
The retail metaverse consists of a virtual space in which various technologies are used capable of providing unique and differential experiences...
3 min
Marketing
SLA Management, Why Should It Be Done?
SLA Management, Service Level Agreement, is one of the most important documents for the provision of services between two companies. It doesn't matter if you're...
5 min- Marketing 6 types of promotions to boost retail resultsA company that seeks to boost its sales and attract customers needs to adopt strategies that help achieve the desired results. There are...
- Marketing Slow movers in inventory managementA company that wishes to stand out in the market needs to carry out good inventory management, since it is essential to meet the wishes of customers...
- Marketing Inactive customers: 4 effective strategies to recover themFor a company to run well, it is necessary to have a network of loyal consumers, after all, an enterprise can only stand out and maximize its...
- Marketing Marketing deliverables, what are they?Marketing deliverables consist of the results achieved from the product or service outreach strategy. For this, it is necessary that the...
- Marketing Note-taking apps for the marketing area: see how to choose!A marketing company that wishes to stand out in the market must rely on the help of good technological tools to optimize its routine, such as...
- Marketing Are remarketing and retargeting the same thing?In digital marketing, various techniques are used for different business needs. Knowing them and knowing how to use them is important in processes...
- Marketing Price sensitivity: 4 determining factorsA company needs to know how to price a product or service, this task is essential for its success. Therefore, price sensitivity helps a...
- Marketing What is a product SKU and why is it so important?The inventories of the retail and wholesale sector have numerous goods that need to be stored. Knowing how to organize them in an intelligent way makes it easier...
- Marketing Cross sell: learn how to apply it to your businessNowadays, it is essential to seek good sales strategies to enhance results and build customer loyalty. When there is no good relationship...
- Marketing Have a successful trade marketing team!Trade marketing can be defined as the sale of a company to another company (B2B). It is through it that the products arrive at the shopper and the consumer...
- Marketing Trade marketing in retail, understand what it is!Being positioned in the competitive market, in the current business scenario, requires planning and strategy. With technology increasingly active in the...
- Marketing How to price in retail?Product pricing is one of the most important strategies for successful sales. Due to the high competitiveness in the market, a successful sale...
- Marketing Social proof: understand the strategy that can increase your company's authorityConsumers often conduct research on social networks to find out the opinion of users before purchasing products or services. After all, it's...
- Marketing Strategic marketing: understand its importance and how to apply itIt is a fact that the objective of many companies is to promote their brand, so that it gains visibility and recognition in society. In that sense, um...
- Marketing Go to market: understand the relevance of this concept for marketingStartup companies are looking for strategies to conquer their space in the market. Its growth depends on the identification and application of tactics that...
- Marketing Brand tone of voice: what it is and how to defineNowadays, it is essential to find a tone of voice for your brand, in order to enhance your company's results and improve communication with...
- Marketing What is Rebranding? Understand when and how to do itYou've probably heard that term before. But what is rebranding anyway? Rebranding consists of a process whose main objective is...
- Marketing Marketing channels: what are they and what are they for?Marketing channels consist of the means that will bring your product to the customer, that is, it is the way in which you will make your services and products...
- Marketing Y Sales Funnel: learn how to leverage your agency's commercial intelligenceIt is a fact that the expectation of any company is to increase its profitability and visibility in the market. Given this, the sales funnel in y is a...
- Marketing Data marketing: the foundation of competitive intelligenceData marketing is a data-driven strategy for making sound decisions inside an advertising agency — from campaign planning to content production and audience targeting.
- Marketing How to create a brand's visual identity?The creation of a visual identity consists of the way in which the company will visually appear in the market. It is essential during the process of creating...
- Marketing Find out what rebranding is and how to do it!If you have ever questioned what rebranding is, it is very likely that you are familiar with cases of companies that needed to modify their orientation of...
- Marketing What is brand awareness and its importance for brand positioningWhen it comes to the visibility of a brand in the market, there is still little investment, after all, increasing the recognition of your company involves...
- Marketing Golden Circle: Why is your company's purpose important?The Golden Circle is a concept that was created by a leadership expert named Simon Sinek. Its main objective was to make a positive impact and...
- Marketing How to improve the consumer experience: check out 3 tips!Have you ever given up shopping at an establishment because you felt that the service left something to be desired at some point? Well, in a way...
- Marketing Brand activation: 4 essential strategies!Brand activation consists of a set of actions taken by companies with the purpose of generating value to customers through experiences. A brand...
- Marketing Product information Management - understand what it is and what are its advantages!Discussions about Product Data Management, or PIM - Product Information Management, are increasingly frequent in various areas of the market, such as...
- Marketing Clarify your main questions about data driven cultureRegardless of your company's field of activity, it's essential to adopt a Data Driven culture to help with decision-making. After all, it is with the use of...
- Marketing Visual merchandising: understand its function and benefits!Many brands want to make a good impression on their customers and provide an enjoyable experience. However, this is an increasing challenge. The...
- Marketing What advertising agency tools make the difference?Advertising agency tools are great for managers who have a busy daily routine. This is because it is necessary to win customers, to comply...
- Marketing 4 new marketing technologies that are changing the market!In a scenario impacted by digital transformation, it is increasingly common for new marketing technologies to become popular year after year. This is due to...
- Marketing 5 professional skills and competencies to develop!Although they are not synonymous, the skills and competencies represent a set of professional expertise that complement each other. A company...
- Marketing Understand the importance and how to optimize resource management in projectsOptimization is one of the buzzwords when it comes to managing project resources. To obtain good results, it is essential to think about...
- Marketing See 7 tips for retaining your agency's clients!Customer loyalty is the secret to success for any company. After all, retaining an old customer is cheaper than acquiring a new one. That's why...
- Marketing Operational strategy: learn how to create your own!For a company to succeed in such a competitive market, it is necessary to use each of the resources in the best possible way. After all, wasting time and money...
- Marketing See how to improve and define the agency's internal processes!The management of internal processes is essential for the full functioning of an organization in the most diverse aspects. Project management, management of...
- Marketing Organize documents: see how to do it efficientlyOrganizing documents is essential to improving processes within an agency. Through methods, tools, and strategies, it is possible to do...
- Marketing See 4 tips on how to improve the agency's communication channel!Internal communication is one of the main pillars for the success of a business. The clear and direct transmission of information reduces a series of...
- Marketing What is it, how does it work and how to manage project metrics?Metrics management is essential in any digital project where the team wants to be consistent and seek improvements. After all, the indicators are...
- Marketing Agile marketing: what is it, what is its importance and how to apply it in the company?Agile marketing is gaining increasing strength within organizations. It is a strategy that optimizes project management and increases productivity...
- Marketing 5 tips for developing project leadership!Project leadership is an increasingly required skill within companies. That's because the leader's role is very important. He is responsible...
- Marketing How to invest in agile management of remote teams? Find out with our 3 tips!Agile management teams are generally based on the efficiency of processes and tools defined by their managers, although individual effort...
- Marketing Why don't your marketing reports bring results?We can consider the digital marketing report as a performance guide. In order to analyze the results of the various investments...
- Marketing How to boost the performance of your digital marketing campaign?The digital marketing campaign is an undisputed resource when it comes to attracting customers. For this, it is important to monitor your results, because...
- Marketing How to manage a remote marketing team and bring real results?In the current time of social isolation, the home office has become a viable alternative to keep up to date with work. This measure has been...
- Marketing 5 essential performance indicators for marketing managementAfter planning and implementing a marketing strategy, the final step is to measure your results. Check out which are the best performance indicators for you to monitor.
- Marketing What are the 14 main marketing campaign tools?In this article, we will address the topic from various aspects, highlighting the importance of these tools in everyday life, providing tips on applications, software and practices that can help optimize work and reflecting on the importance of these technologies for the market, in general.
- Marketing Marketing campaign: what are the main problems and how to solve them?Throughout a marketing campaign, there are problems of all kinds: conflicts between the work team, clients who feel deceived, errors in preparing the budget, and lack of data to study errors and successes. All of these flaws lead to even bigger ones, capable of jeopardizing the company's survival in the market. Therefore, there are two crucial questions: what are the main problems of marketing campaigns and how to solve them precisely? That's what we answer, in the following topics. Check it out!
- Marketing Marketing team management: how to do it strategically and productively?Marketing teams become more effective when they are responsible for the scope of work in their planning and continuous evaluation and create workflows that support productivity. Therefore, its success requires a collection of people with different skills, knowledge, forms of communication, and work styles. It is necessary to bring the team together to work for success, but this requires good management, and that is what we will talk about in this article.
- Marketing See 7 marketing manager skills that are non-negotiableMore than knowing, in detail, the 4 Ps (product, price, market and promotion), people management skills, good relationships with colleagues and teams and, of course, creative intelligence are the main skills for a marketing manager.
- Marketing Business Intelligence: what do I need to know about the topic?Also called BI, the concept of Business Intelligence involves the use of tools, such as software and services, for the transformation of data into actionable and strategic knowledge for the company.
- Marketing Marketing technology: how to convince the board of directors to invest?Technology brought several innovations to marketing, changing tools and allowing predictive actions. Companies that fail to keep up with these new trends are likely to be overtaken by the competition.
- Marketing 5 marketing podcasts for you to followIf you want to keep up to date on any topic and don't have time to browse or read, following a specialized podcast is a good choice. With so many options, it's hard to choose the best ones that can really bring interesting content. To help, in this post we have selected the 5 best marketing podcasts to guide your choice.
- Marketing 5 marketing books you should include on your reading listEven in times of rapid and excessive information, books are still the best source on any subject. For this reason, we have separated some books on marketing for you, a professional in the field.
- Marketing Learn now how to optimize the management of digital publications for retailMany retail companies are using digital marketing strategies to attract more customers and increase their sales, whether made online or in physical stores. For this reason, it is important to manage publications that are well structured and targeted, in order to achieve the desired results.
- Marketing Retail marketing trends: see 6 tips for 2020 and coming years!We prepared this article so that you can keep up to date with the main innovations that are being adopted by organizations that are at the forefront, seeking better ways to connect with their customers.
- Marketing The Complete Guide to Digital Marketing in Retail CompaniesLearn about the relevance of digital marketing in retail, learn about some of the main related concepts, and discover what must be done to achieve success with this type of initiative. Keep reading!
- Marketing Learn how to increase productivity in retail marketing!In retail companies, the advertising and communication team is essential. It is these collaborators who develop the strategies and draw the profiles of...
- Marketing Discover 6 retail marketing indicators!Smart metrics and reliable indicators are critical to the success of your retail business.
- Marketing In house team: benefits of setting up an internal marketing production team!When setting up or expanding the marketing minutes, it is normal to have doubts about what is best: an in-house team or a specialized agency. However, if you research, you'll find that the benefits of building an internal team are much more significant.
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