Are remarketing and retargeting the same thing?

In digital marketing, various techniques are used for different business needs. Knowing them and knowing how to use them is important in customer outreach and prospecting processes. Some nomenclatures are better known than others. Do you want to know if remarketing and retargeting are the same thing?

Know that despite the similar names, the two terms refer to different concepts, and the two are used at different times. Learn about these two techniques and know when to use and how to apply it by reading the text.

Remarketing and retargeting: meanings and differences#

If you wanted to know if remarketing and retargeting are the same thing, you already understood that they are different concepts. Let’s see what each one of them means.

Remarketing#

This is when the company makes a new attempt to sell the same product, modifying some marketing strategies in its approach. Offering the product in another way in a second attempt to sell it to the same person.

Retargeting#

That’s when what changes in the marketing strategy is the target audience. In other words, the product will be redirected to customers according to their interests, offering different advantages.

Remarketing and retargeting: how and when they are used#

These two techniques have certain moments to be used according to their characteristics. Let’s look at some examples of each one.

Remarketing#

Remarketing is aimed at an audience that is already a customer and has demonstrated interest in the brand and products. The most significant contact is made through email marketing. It aims at user engagement and loyalty. It increases traffic generation and generates a high conversion rate.

Keeping in touch with the consumer who has shown interest in the brand is important so that it is not forgotten. Let’s see the most used practices.

Promotions

Publicize promotions on websites and social networks and send to customers by email. Customers who have already purchased the products deserve special attention with discounts.

relationship

Provide the customer with information and news through email.

Abandonment of a stroller

The customer who placed the product in the cart and did not complete the purchase is the most common and effective technique. Sending an email reminding the product or suggesting other similar ones may make the customer interested again.

Retargeting#

It is related to the redirection of advertisements through the use of cookies from an audience that has already interacted with the brand. It allows for greater segmentation, and in this way, Google finds the target audience more easily.

It helps to know consumer behavior and thus reduce the cost of acquiring customers (CAC). The click-through rate on ads is 10 times that of regular banners, increasing sales.

Let’s see some tips for effective strategy and ads.

• Invest in creativity and attractive layouts.
• Invest in tools that help with audience segmentation, such as DPM.
• Make good calls to action that are relevant to the customer.
• Invest in tools that test marketing effectiveness, such as Google Analytics Experiments and VWO.

Remarketing and retargeting are not the same thing, but they can complement each other. To use the two together, planning is required. Use intelligence when contacting the customer, sending content relevant to your moment of purchase. Take care not to exceed the quantity and always measure the results.

Digital marketing is always evolving and it is important to be aware of all available techniques and to know how to use them. If you think this content may be relevant to others, share it on social media.