5 marketing books you should include on your reading list

In times of rapid and excessive information, marketing books are still the best source on the subject, providing detailed information and providing professionals with strong references to better conduct their work.

We understand that time is scarce, but it is worth dedicating half or an hour a day to develop the habit of reading and to acquire more information on a subject of interest or, even, for leisure.

In this post, we provide 5 suggestions for marketing books that you need to read in 2020. Check it out!

1. The 8 Ps of Digital Marketing (Conrado Adolpho)#

The concept of the 4 Ps of marketing is fundamental to working in the area and is known to marketing and management professionals. This concept was extended, reaching 8 concepts, and reaching digital marketing.

In this work, Conrado Adolpho brings, with simplicity and in a direct way, the 8 concepts that involve successful digital marketing, in addition to addressing the current scenario of society, consumer habits, internet marketing, and other important points.

2. The Blue Ocean Strategy (W. Chan Kim and Renée Mauborgne)#

Given the ease of the emergence of startups and individual initiatives, the number of competitors is growing exponentially. How to deal with an increasingly competitive market?

That’s what the book “The Blue Ocean Strategy” talks about. The authors present a new way of thinking about marketing, creating and taking advantage of new business niches (blue ocean) to escape a space already saturated by competitors (red ocean).

3. The 22 Immutable Laws of Marketing (Al Reis and Jack Trout)#

Authors Al Ries and Jack Trout argue that any marketing plan must comply with the 22 laws surrounding this work, or the initiative can go down the drain regardless of the time, money, or effort invested.

In this book, they explain these 22 laws in detail and provide excellent tips for professionals and experts.

4. The Weapons of Persuasion (Robert Cialdini)#

This book written by Robert Cialdini, PhD in psychology, has already become a classic, used by people in their personal and professional lives, even if they don’t work directly with retail or marketing.

Here, the author shows the 6 fundamental principles of persuasion and why some people are more easily convinced than others, helping to develop the power of influence.

5. The Long Tail (Chris Anderson)#

The long tail is another classic in digital marketing. While many people talk a lot about the subject, few really know what it means and its application.

In this work, Anderson presents the concept and shows how it can increase the relevance of small market niches, raising the profile of these businesses and exposing the results of marketing strategies.

Did you like our suggestions for 5 marketing books? It is worth researching the subject and including other titles on your reading list, so that you become an even better informed and qualified professional.

Oh, we also wrote an article with the 5 podcasts for you to follow in 2020. Check this link out!

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