Tag39 articles
Marketing
Management
Planning 30/60/90: Learn how to integrate new employees into your business
The first days within a company can be intimidating for anyone and this is usually no one's fault, not even the company's integration program...
10 min
Management
Project design: Learn about each of its stages
Project design involves creating, planning, and implementing initiatives to achieve specific objectives. This practice encompasses a wide range of...
5 min
Management
Task management tool
No matter the size of the company or organization, task management is always a challenge. This is because, often, relying only on professionals...
9 min
Management
What is project management?
Have you ever found yourself in the middle of a project, surrounded by relentless deadlines, multidisciplinary teams, and spreadsheets that are more like riddles...
13 min
Management
What is DAM?
Imagine an advertising agency with several teams working on different campaigns for different clients. Without a DAM, professionals end up...
11 min
Management
Content Management
Have you ever found yourself thinking about the secret behind the success of marketing campaigns that seem to cross borders and win hearts? The answer...
5 min- Expert How to efficiently boost admission aligned with your company's strategic objectivesWelcome to a journey that will transform the way your organization views the admissions process. That's because, in a world where efficiency is the...
- Beginner Strategies for Creative Operations in the Marketing AgencyWorking on the company's internal communication and optimizing contact between teams is essential to improve not only the relationship between the teams, but...
- Management Tips for improving organization and productivityUnderstanding how to stand out in the corporate environment may seem complex, but it's essential for success. The key lies in efficiently managing your...
- Beginner Artificial intelligence: How it affects creative operations in marketing agenciesCreativity is a vital ingredient in the corporate universe, especially in marketing agencies. The 2018 World Economic Forum has already highlighted the...
- Management Technological Evolution and Workflow Automation in Creative AgenciesTechnology has radically transformed the corporate environment, especially in communication and marketing agencies. Therefore, the automation of flows of...
- Beginner The Role of Creative Operations in Creative AgenciesIn the competitive world of marketing, agencies seeking expansion and prominence must focus on creative operations. Digital transformation is no longer a...
- Management Introduction to the Digital Age in BusinessIn recent years, companies have faced a digital revolution, where efficient file management has become a critical factor for success. In a...
- Management Agile Transformation: Integrating Innovation and Efficiency into Marketing ProcessesHave you ever thought about giving your company processes a boost? Embracing simplicity and adopting agile methodology can be the magic key to growth...
- Management 4 customer communication channel optionsIt is essential to be available to customers to be able to build loyalty in the relationship and enhance their results. To be able to optimize this...
- Marketing Brand tone of voice: what it is and how to defineNowadays, it is essential to find a tone of voice for your brand, in order to enhance your company's results and improve communication with...
- Marketing Marketing channels: what are they and what are they for?Marketing channels consist of the means that will bring your product to the customer, that is, it is the way in which you will make your services and products...
- Management Y Sales Funnel: learn how to leverage your agency's commercial intelligenceIt is a fact that the expectation of any company is to increase its profitability and visibility in the market. Given this, the sales funnel in y is a...
- Management Data marketing: the foundation of competitive intelligenceData marketing is a data-driven strategy for making sound decisions inside an advertising agency — from campaign planning to content production and audience targeting.
- Marketing Visual merchandising: understand its function and benefits!Many brands want to make a good impression on their customers and provide an enjoyable experience. However, this is an increasing challenge. The...
- Management What advertising agency tools make the difference?Advertising agency tools are great for managers who have a busy daily routine. This is because it is necessary to win customers, to comply...
- Marketing 4 new marketing technologies that are changing the market!In a scenario impacted by digital transformation, it is increasingly common for new marketing technologies to become popular year after year. This is due to...
- Management 6 Tips for Building an Efficient and Productive Marketing TeamBuilding a marketing team is the starting point for any agency's success. With the right professionals, it is possible to guarantee better results...
- Management Agile marketing: what is it, what is its importance and how to apply it in the company?Agile marketing is gaining increasing strength within organizations. It is a strategy that optimizes project management and increases productivity...
- Management Why don't your marketing reports bring results?We can consider the digital marketing report as a performance guide. In order to analyze the results of the various investments...
- Management How to manage a remote marketing team and bring real results?In the current time of social isolation, the home office has become a viable alternative to keep up to date with work. This measure has been...
- Marketing What are the 14 main marketing campaign tools?In this article, we will address the topic from various aspects, highlighting the importance of these tools in everyday life, providing tips on applications, software and practices that can help optimize work and reflecting on the importance of these technologies for the market, in general.
- Management Marketing campaign: what are the main problems and how to solve them?Throughout a marketing campaign, there are problems of all kinds: conflicts between the work team, clients who feel deceived, errors in preparing the budget, and lack of data to study errors and successes. All of these flaws lead to even bigger ones, capable of jeopardizing the company's survival in the market. Therefore, there are two crucial questions: what are the main problems of marketing campaigns and how to solve them precisely? That's what we answer, in the following topics. Check it out!
- Management What are the main benefits of the marketing management system?A technology capable of boosting your entire marketing strategy, automating certain work routines, simplifying your buying journey, improving the administration of your social networks and the monitoring of your key performance indicators, and more. These are the main characteristics of a marketing management system. Keep reading!
- Digital transformation Do you know how to increase creativity? Today we will teach you how!According to the 2018 Davos Economic Forum, creativity would be the third most important skill for a professional. This is because in a...
- Management How to reduce marketing costs? Check out our 4 strategiesHow to do more with less is the expression of order at all times in the corporate environment. Read on and see how to reduce marketing costs in an effective and intelligent way.
- Management Marketing team management: how to do it strategically and productively?Marketing teams become more effective when they are responsible for the scope of work in their planning and continuous evaluation and create workflows that support productivity. Therefore, its success requires a collection of people with different skills, knowledge, forms of communication, and work styles. It is necessary to bring the team together to work for success, but this requires good management, and that is what we will talk about in this article.
- Management Business Intelligence: what do I need to know about the topic?Also called BI, the concept of Business Intelligence involves the use of tools, such as software and services, for the transformation of data into actionable and strategic knowledge for the company.
- Marketing Marketing technology: how to convince the board of directors to invest?Technology brought several innovations to marketing, changing tools and allowing predictive actions. Companies that fail to keep up with these new trends are likely to be overtaken by the competition.
- Marketing 5 marketing podcasts for you to followIf you want to keep up to date on any topic and don't have time to browse or read, following a specialized podcast is a good choice. With so many options, it's hard to choose the best ones that can really bring interesting content. To help, in this post we have selected the 5 best marketing podcasts to guide your choice.
- Marketing 5 marketing books you should include on your reading listEven in times of rapid and excessive information, books are still the best source on any subject. For this reason, we have separated some books on marketing for you, a professional in the field.
- Marketing Retail marketing trends: see 6 tips for 2020 and coming years!We prepared this article so that you can keep up to date with the main innovations that are being adopted by organizations that are at the forefront, seeking better ways to connect with their customers.
- Management Learn how to increase productivity in retail marketing!In retail companies, the advertising and communication team is essential. It is these collaborators who develop the strategies and draw the profiles of...
- Marketing Discover 6 retail marketing indicators!Smart metrics and reliable indicators are critical to the success of your retail business.
Get the next articles
The best of the blog, straight to your inbox.
No spam. Unsubscribe anytime. Start free