Why don't your marketing reports bring results?

We can consider the digital marketing report as a performance guide. In order to analyze the results of the various investments aimed at the advertising campaigns carried out by the company, the marketing report becomes indispensable for any organization.

The report is also essential for managing the strategies, since the informed data leads to making relevant decisions and making the necessary changes to achieve improvements. However, a poorly prepared marketing report can harm business results.

Do you want to know the power that the digital marketing report has over your business? So, keep reading!

How to put together a productive marketing report?#

In principle, it is important to bring together the people who will collaborate with all activities related to the report, and, through dialogue and different points of view, to detect the purpose of preparing this report. After all, an effective report begins to take place before it is written.

Alignment between sectors and people is essential for the focus to be the same for everyone. At the time of the meeting of the members, for the preparation of the report, they must have already prepared a pre-report to be presented at the time of constructing the definitive report.

Organization and information are words that make some written lines a powerful “remedy” for the progress of the enterprise. Therefore, the approach to its preparation must be understood very seriously.

In the preparation, it is valid to include the statistics of periods passed by weeks, months or years, this is up to the discretion of the team to decide. For example, how did holiday sales go, such as Mother’s Day, Father’s Day, Christmas, and others compared to the previous year?

What tools to use?#

Choosing appropriate tools is a differential in obtaining promising results. An indication of an excellent decision is the Wikimee platform. It contains a DAM (Digital Assets Management) tool, which is an automatic management of digital assets in which it is possible to exchange files instantly, great for the group to share information and data when building the report.

Its professional preview has excellent resolution when it comes to viewing text, images, audios, PDF, HTML and video. In addition, the platform allows the transfer of files inside and outside of it, making it easier to route information and reducing that infinite and confusing looping of emails.

Wikimee also has the Collaboration feature with contextualized communication for group work, so changes, suggestions, comments, and versions of the pre-report can be made through email, posts, pins, chats, and notes. Thus, the work becomes more dynamic and easier to share information and suggestions to assemble a rich report with the maximum amount of data.

What are the benefits of automation?#

The automation of processes was the innovative thing that occurred in the era of technology. An institution that is adept at the new formats has its results increased significantly.

Technological resources facilitate the capture of marketing investment metrics, which are the data that show the performance of actions and campaigns. Learn some metrics to assess customer flow:

• CAC (cost per customer acquisition): demonstrates the cost to transform the lead into a customer. Its formula:

CAC = amount invested in digital marketing/amount of sales generated.

• ROI (return on investment): it is evaluated by the following formula:

ROI = revenues generated from sales - total amount invested in the strategy/total amount invested in the strategy.

• CPL (cost per lead) is the amount applied to convert a person into a lead. See the formula:

CPL = amount invested in the marketing campaign/number of users transformed into leads.

However, it is important to include, also in the report, other metrics related to channels and mobile devices, which will help to make decisions. Here’s what should be evaluated:

• Which channel is offering the most leads?
• What percentage converts into a customer?
• Is SEO adequate?
• How is the blog’s conversion rate?

These data are entered into the report and presented to the organization’s directors, so that, through an in-depth analysis, the results of the investments in advertising can be concluded.

The digital marketing report is a figure of your business, it points out some imperceptible everyday information, other than those collected through data conferencing. Your report also demonstrates your marketing department and the level of up-to-date information it has.

Writing a well-planned and well-structured report, with true data, has the minimum possibility of error, since the intention of the report is to make decisions to reduce long-term costs and implement new projects to advance the organization’s productivity.

What is the general parameter in social media?#

Performing a specific analysis of the results of each media is crucial for making decisions about changes and innovations to take place. Social Media Marketing is a strategy that presents specific KPIs and this information is necessary to complement the information in the digital marketing report. Measure the main media channels such as Facebook Ads, Instagram commercial and others used.

Evaluate engagement metrics and be aware of the results so that, regardless of positive responses as a result of all efforts and investments, you must always be thinking about growing and improving your business’s advertising strategies.

The current market is intensely competitive and awakens us to greater dynamism every day, as all competitors want to leverage more than you. To do this, it is necessary to know what your competitors are doing and how they are doing so that their media decisions are invested as necessary so as not to lose space in the market.

Have you noticed how the digital marketing report can boost your organization’s sales? Choosing the right tools to prepare it also has its differential. Evaluating investment responses has always been the most convenient way to measure results and rebuild new strategies when necessary. Because progress only comes with changes.

Did you find it interesting to know how the digital marketing report can influence the production of your business? Having innovative automation helps the process. Learn more about workflows and automate your daily operation.