Do you know how to increase creativity? Today we will teach you how!

According to the 2018 Davos Economic Forum, creativity would be the third most important skill for a professional. This is because in a scenario of technological revolution - which is what we are currently experiencing - it is possible to replace human labor at many points, but not in terms of creating innovative and creative solutions.

If you’re not very creative, calm down! Although some consider the trait to be impractical (some believe that it is an innate talent or an equally abstract aptitude), the reality proves the opposite. In fact, there are processes and resources that can be adopted to stimulate creativity.

In this article, we’ve provided smart tips to let you know how to increase your team’s creativity. Shall we go to them?

First of all, invest in physical space#

Studies have demonstrated that work environments that support creativity not only enhance innovative behavior on an individual level, but also aid in increasing the product innovation performance of the entire company.

Therefore, designing a space for creativity and innovation must happen throughout the company. But “design”, in this case, does not mean exquisite or stylish, but rather an effort to create a more human-centered place.

A related trend is so-called “activity-based work”. In this concept, spaces are not assigned to a particular worker, but to an activity. Thus, people choose where to work based on their current task.

While this model may not be suitable for all departments and sectors, it has been found to be extremely advantageous for people who work in agile environments and have an open personality.

Communicate outside of formal meetings#

Scientists at the MIT Human Dynamics Laboratory have discovered that the best drivers of a team’s success are energy and level of engagement among members outside formal meetings. Another Gallup study found that quality relationships at work are a predictor of a healthy and productive environment, which is likely to boost your team’s creativity.

While it may seem contrary to the idea of efficiency, scheduling coffee breaks or lunches where team members can talk and socialize will definitely boost your team’s creativity.

Adopt design thinking#

The world’s most innovative companies are united by the adoption of design thinking, a customer-focused product design method directed by diverse teams of people from different backgrounds.

When everyone’s feedback is valued, people may be more willing to share ideas with more creative results. In this context, a global study revealed that these design-oriented organizations were 228% more profitable over ten years than the average.

Here, it’s worth stressing that although design thinking can allow organizations to offer genuinely sensational products and services, many companies are using it to invade their internal processes and develop new efficiencies — and that’s great!

According to another recent global study, 71% of design-oriented organizations stated that their commitment to collaborative change led to a superior company culture.

Embrace automation to unleash your team’s creativity#

Dreaming awake for real is rare nowadays, do you agree? Now, when we take a break, it’s common to let our minds wander through “productive” activities, such as checking social media, news feeds, and others. This means that we really get busy with our leisure time, thus filling the space necessary to truly be creative.

So, can automation solve our occupancy problem and unlock your team’s creativity? Not exactly. But she can give her professionals more time to daydream and space for other creative endeavors. Think about what tasks you perform every day that could be automated. Any repeatable or replicable task can be configured to happen automatically, giving you and the team time in the day.

Finally, it is important to say that exercising creative thinking is a continuous process and requires updating knowledge, as well as that of the market and constant study. When implemented consistently, these small strategies can help your team be more creative and your business more innovative.

Did you like to know how to increase creativity? [Then, also follow us on social media and follow other content about management, marketing and technology — we’re on Facebook, Twitter, Instagram and LinkedIn!](https://www.linkedin.com/company/wikimee/)