4 new marketing technologies that are changing the market!

In a scenario impacted by digital transformation, it is increasingly common for new marketing technologies to become popular year after year. This is especially due to changes in consumer behavior, which require changes in corporate strategies.

Not by chance, we prepared the following content so that you can learn about the 4 main marketing trends that deserve a lot of attention throughout 2021. Keep reading the article to learn more about it!

1. Voice search#

There is no doubt that a voice search is much more practical than the written model. Precisely for this reason, then, it is one of the strong marketing trends for 2021.

With the growth of the modality, the challenge for companies is to produce quality content with natural language, that is, closer to the vocabulary used by the audience that is adept at searching via audio.

2. Relationship via bots#

According to recent research, there is a strong tendency for the bot market to continue to grow at an average of 24% per year until 2025. The upward curve is related to the increase of more than US$ 1.23 billion in the sector, mainly in the application of these tools in social networks and in company communication channels.

Conversation bots, famous chatbots, have proven to be as efficient in customer service as human advisors. Its ability to sell products or services, make quotes and solve various types of problems is what arouses the interest of so many brands in the resource.

However, the main advantage that robots deliver is automation based on personalizing the relationship with the target audience. The system uses Machine Learning and, therefore, is able to collect information from every interaction involving users, making the service fluid and natural.

3. Interactive content#

After a year of social distancing, which prevented face-to-face interaction between people, interactive content ceased to represent a provisional measure and became one of the most adopted new marketing technologies today.

Countless brands have invested in interactivity to provide humanized engagement through the use of UGC and real-time experiences. This allows consumers to connect with companies and develop a much more positive business relationship.

It should be noted that interactivity is also a great tool for content to stand out in the midst of a multitude of materials posted in the virtual environment. Infographics, calculators, quizzes, ebooks, and interactive videos are just a few examples of formats appealing to the public eye.

4. Data and content performance#

The production of content at a rapid pace leads brands to choose to invest in data analysis. A good metric evaluation is able to show the performance of the materials in relation to audience reception, expected conversions, number of people reached, and other crucial issues.

Considering that experience in the virtual environment tends to increase over the years, it is common for companies to invest in new marketing technologies to measure results and optimize the performance of their strategies.

Finally, remember that investment in new marketing technologies is fundamental for any organization that wishes to remain strategically competitive in a market influenced by digital transformation. The search for customized solutions brings competitive advantages compared to the competition.

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