22 articles
Retail
Marketing
Marketing channels: what are they and what are they for?
Marketing channels consist of the means that will bring your product to the customer, that is, it is the way in which you will make your services and products...
3 min
Management
How to improve the consumer experience: check out 3 tips!
Have you ever given up shopping at an establishment because you felt that the service left something to be desired at some point? Well, in a way...
3 min
Marketing
Product information Management - understand what it is and what are its advantages!
Discussions about Product Data Management, or PIM - Product Information Management, are increasingly frequent in various areas of the market, such as...
3 min
Management
Clarify your main questions about data driven culture
Regardless of your company's field of activity, it's essential to adopt a Data Driven culture to help with decision-making. After all, it is with the use of...
3 min
Marketing
Visual merchandising: understand its function and benefits!
Many brands want to make a good impression on their customers and provide an enjoyable experience. However, this is an increasing challenge. The...
4 min
Marketing
4 new marketing technologies that are changing the market!
In a scenario impacted by digital transformation, it is increasingly common for new marketing technologies to become popular year after year. This is due to...
3 min- Retail 5 professional skills and competencies to develop!Although they are not synonymous, the skills and competencies represent a set of professional expertise that complement each other. A company...
- Retail Understand the importance and how to optimize resource management in projectsOptimization is one of the buzzwords when it comes to managing project resources. To obtain good results, it is essential to think about...
- Retail Operational strategy: learn how to create your own!For a company to succeed in such a competitive market, it is necessary to use each of the resources in the best possible way. After all, wasting time and money...
- Retail Organize documents: see how to do it efficientlyOrganizing documents is essential to improving processes within an agency. Through methods, tools, and strategies, it is possible to do...
- Retail Check out the 6 best marketing movies you should watchCinematic works are excellent ways to learn. In addition to contributing to good moments of rest and relaxation, they are also a great way to...
- Retail How to invest in agile management of remote teams? Find out with our 3 tips!Agile management teams are generally based on the efficiency of processes and tools defined by their managers, although individual effort...
- Retail What are the top 9 KPIs in retail? Check it out hereKPIs — also known as key performance indicators — are the most important metrics in your business. These are the numbers that you should monitor regularly to determine if your business is on the right track. But what metrics should you look at? In this article, we bring you 9 of the main retail KPIs for you to follow in your business. Keep reading!
- Retail Marketing team management: how to do it strategically and productively?Marketing teams become more effective when they are responsible for the scope of work in their planning and continuous evaluation and create workflows that support productivity. Therefore, its success requires a collection of people with different skills, knowledge, forms of communication, and work styles. It is necessary to bring the team together to work for success, but this requires good management, and that is what we will talk about in this article.
- Retail See 7 marketing manager skills that are non-negotiableMore than knowing, in detail, the 4 Ps (product, price, market and promotion), people management skills, good relationships with colleagues and teams and, of course, creative intelligence are the main skills for a marketing manager.
- Retail Business Intelligence: what do I need to know about the topic?Also called BI, the concept of Business Intelligence involves the use of tools, such as software and services, for the transformation of data into actionable and strategic knowledge for the company.
- Retail Marketing technology: how to convince the board of directors to invest?Technology brought several innovations to marketing, changing tools and allowing predictive actions. Companies that fail to keep up with these new trends are likely to be overtaken by the competition.
- Retail Learn now how to optimize the management of digital publications for retailMany retail companies are using digital marketing strategies to attract more customers and increase their sales, whether made online or in physical stores. For this reason, it is important to manage publications that are well structured and targeted, in order to achieve the desired results.
- Retail Retail marketing trends: see 6 tips for 2020 and coming years!We prepared this article so that you can keep up to date with the main innovations that are being adopted by organizations that are at the forefront, seeking better ways to connect with their customers.
- Retail The Complete Guide to Digital Marketing in Retail CompaniesLearn about the relevance of digital marketing in retail, learn about some of the main related concepts, and discover what must be done to achieve success with this type of initiative. Keep reading!
- Retail Learn how to increase productivity in retail marketing!In retail companies, the advertising and communication team is essential. It is these collaborators who develop the strategies and draw the profiles of...
- Retail Discover 6 retail marketing indicators!Smart metrics and reliable indicators are critical to the success of your retail business.
Get the next articles
The best of the blog, straight to your inbox.
No spam. Unsubscribe anytime. Start free