Check out the 6 best marketing movies you should watch

Cinematic works are excellent ways to learn. In addition to contributing to good moments of rest and relaxation, they are also a great way to obtain new knowledge. As a marketer, did you know that many movies and series can offer valuable lessons to learn new techniques and gain insights?

In the area of digital marketing, having good ideas and knowing the latest in the market are essential practices for you to be a sought-after professional. In movies, it is possible to obtain different knowledge, even if the works are not so recent.

That’s why we created a list of 6 movies about marketing that you, as a professional in the field, can watch to gain even more knowledge and incredible ideas. Follow up!

1. Love by Contract (2009)#

That classic image of the North American suburbs, with perfect and wealthy family homes, is the setting where “Love by Contract” begins. However, during the work you will see that none of that is real, since the main family - led by actress Demi Moore - consists of actors hired by a marketing company to sell products in the region.

The family has everything: an impeccable home, cars, designer clothes and accessories, state-of-the-art electronics, and many other things. Upon realizing the family’s possessions and the happiness provided by them, the neighbors begin to buy the same products.

Thus, the film provides a lesson in influence marketing, in addition to teaching about the sales funnel, since it shows how close people help direct products and services to others.

2. The Social Network (2010)#

Knowing what went behind the scenes of the creation of the largest social network in the world is already a great incentive to put this movie on your list. After all, Facebook is currently a company worth billions and has a great advantage over other networks.

In addition to being interesting to follow the creation of the social network, indispensable in digital marketing and communication strategies, it is also intriguing to observe the complex personality of Mark Zuckerberg and his creation stages.

In the feature film, you follow how the platform was born, the initial inspiration of its creator (winning girls at Harvard) and other stages. In this context, you will see how this social network, which changed human relationships in such a significant way, was initiated and how the success of Facebook was not by chance.

3. The First Million (2000)#

This turn-of-the-millenium movie features Ben Affleck and Vin Diesel at a very young age. In the story, they are both brokers who work on the stock exchange and can sell anything - even what doesn’t exist.

The title of the movie is very motivating, especially to withstand and overcome the obstacles that lie ahead. In addition, it is possible to see how taking risks and having aggressive methods can be advantageous practices in a business and present many benefits. So, good ideas and creative sales don’t follow a booklet — you have to take risks to win “the first million”.

4. The Lord of Arms (2005)#

The “Lord of Arms” tells the story of a young Ukrainian resident in the United States, who after being disillusioned with his life and work, enters the world of arms trafficking. Starring Nicolas Cage, the film portrays the character’s strategy to focus on serving an underexplored area with no well-met needs.

In this way, the young man begins to explore arms trafficking and ends up succeeding, becoming the Lord of Arms. You already know that marketing works to heal a person’s pain, right? Because that is precisely what the Ukrainian can do, and it is also for this reason that they dominate the market.

Thus, it satisfies its audience and has loyal customers, clearly showing niche marketing and how important it is for success. After all, there’s no use insisting on products that are already saturated in the market - in fact, you need to find something underexplored and innovate.

5. The Man Who Changed the Game (2011)#

Based on true events, this film shows how the Oakland Athletics team won a large share of baseball games in 2002 - as an incredible 20-win streak that became an American League record. Even though they were considered small by North American baseball standards, in addition to having the third worst salary of all in the competition, they were the highlight of the season.

But how was that possible? With decisions based on data-driven! By using an analytical approach, Oakland Athletics transformed the traditional player recruitment model. Thus, with undervalued players and with lower salaries, the team bet on metrics that indicated the potential of the athletes and the potential they had in the team.

That is, with a reduced budget, they were able to get the most out of the investment they made based on data. Therefore, it is an important lesson about how decisions that are not conventional can have unexpected and very positive results.

6. Thank You for Smoking (2005)#

As in the feature film “The Lord of Arms”, in which the protagonist does not work with an attractive activity, in the movie “Thank You for Smoking” it is Nick Naylor who works in a dubious way. Lobbyist for a tobacco company, his job is to convince the population that smoking is not something negative as it was preached for years.

Through this approach, this is one of the marketing movies that show how advertising and marketing are fundamental to generating sales. Using a less negative bias and even showing how Hollywood good guys also smoke, the lobbyist works to increase cigarette sales. In this context, it can be seen how a good marketing strategy is powerful when done with planning and consistency.

As you watch these movies about marketing, you’ll notice how there are so many possibilities to explore. Constantly seeking knowledge is essential in the area, and with the insights provided by the feature films, you can optimize what is already being done in your company.

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