Product information Management - understand what it is and what are its advantages!

Discussions about Product Data Management, or PIM - Product Information Management, are increasingly frequent in various areas of the market, such as e-commerce, digital marketing, sales strategies, and omnichannel presence.

That’s because many marketers at product-focused companies feel overwhelmed by the amount of information they have to deal with. After all, sharing them on different channels such as sales, teams, distributors and retailers, always in different versions, is not easy at all.

In this sense, the PIM emerges as a strategy that will assist in this process. See more on the subject below!

Understand what the PIM is and how it works#

The PIM represents information management software that involves a product, such as catalogs, dimensions, weight, characteristics, and others. In short, the system allows you to collect, catalog, manage and value your product data, create catalogs and distribute this information across different channels, from one place.

However, it should be noted that the PIM does not manage all product information, nor will all data be stored by the system. Its fundamental principle is to contain marketing and sales information. Therefore, the data commonly found by this software includes:

• technical data: dimensions, color, weight, material, components, etc.;
• usage data: descriptions of suggested use and storage;
• emotional data: stories, exquisite images, descriptions of situations in which the use of the product favored the creation of bonds between consumers;
• media files: images, PDF files, videos.

Discover the key advantages of using a PIM system#

Once you have a better understanding of what Product Information Management does, it’s time to check out the advantages that this system offers to the company. See below what they are.

More efficiency and productivity#

A PIM platform works with a central hub, storing all the information related to a product, allowing the team to find the necessary data in one place. Thus, no one wastes time searching for data on different channels; this moment can be used to introduce new brand products.

Higher product content quality#

By using a PIM, the chances of a product receiving more attention from customers increase. Consumers want to find detailed information about the product of interest, such as images and videos. If they do not find what they are looking for, they will buy from a competitor or return the purchased item due to confusion caused by lack of information.

Accelerated ROI and savings gains#

Adopting an updated and well-designed PIM can increase your sales volume significantly. This system is easy to install and implement, so it generates measurable benefits for the entire company. A good example of this is the decrease in the return rate, which generates the recovery of investments.

Learn how to identify when to search for a PIM system for your company#

There are specific situations that indicate the need to purchase a PIM system. Among them, the main factors are:

• if your company has a large volume of products with complex information that is difficult to organize manually;
• if you want to accelerate the launch of a product on the market;
• if you sell globally and want to process the products in different languages and markets;
• if you want to enrich the consumer experience, reduce customer complaints and reduce product returns and exchanges.
• if you want to provide quality information about your products and avoid insistence between advertising channels.

That was the main information about PIM (Product Information Management). As you may have noticed, this software will help your company organize your product information in a way that generates savings, increases ROI, and optimizes business processes.

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