Product information Management - understand what it is and what are its advantages!
Marketing

Product information Management - understand what it is and what are its advantages!

Discussions about Product Data Management, or PIM - Product Information Management, are increasingly frequent in various areas of the market, such as...

3 min
Visual merchandising: understand its function and benefits!
Marketing

Visual merchandising: understand its function and benefits!

Many brands want to make a good impression on their customers and provide an enjoyable experience. However, this is an increasing challenge. The...

4 min
KPI in retail
Management

What are the top 9 KPIs in retail? Check it out here

KPIs — also known as key performance indicators — are the most important metrics in your business. These are the numbers that you should monitor regularly to determine if your business is on the right track. But what metrics should you look at? In this article, we bring you 9 of the main retail KPIs for you to follow in your business. Keep reading!

7 min
Digital transformation
Digital transformation

After all, what is digital transformation? Find out everything in this comprehensive guide!

Digital transformation is a new way of working, optimized and productive, making use of updated and highly enhanced tools to achieve good results.

10 min
Learn now how to optimize the management of digital publications for retail
Marketing

Learn now how to optimize the management of digital publications for retail

Many retail companies are using digital marketing strategies to attract more customers and increase their sales, whether made online or in physical stores. For this reason, it is important to manage publications that are well structured and targeted, in order to achieve the desired results.

6 min
Trends in retail marketing
Marketing

Retail marketing trends: see 6 tips for 2020 and coming years!

We prepared this article so that you can keep up to date with the main innovations that are being adopted by organizations that are at the forefront, seeking better ways to connect with their customers.

5 min

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