Marketing3 min read
5 marketing podcasts for you to follow
If you want to keep up to date on any topic and don't have time to browse or read, following a specialized podcast is a good choice. With so many options, it's hard to choose the best ones that can really bring interesting content. To help, in this post we have selected the 5 best marketing podcasts to guide your choice.
If you want to keep up to date on any topic and don’t have time to browse or read, following a specialized podcast is a good choice. With so many options, it’s hard to choose the best ones that can really bring interesting content. To help, in this post we have selected the 5 best marketing podcasts to guide your choice.
If you don’t know it yet, a podcast is audio content, almost like a radio program, but that can be accessed from a device connected to the internet anytime you want. It is also possible to download the content, so you can listen to it even without a connection.
Then check out the 5 podcasts you need to follow.
1. E-commerce Marketing
This podcast created by Robert Kilonzo provides great guidance for those who work with e-commerce marketing, talking about strategies, audiences, and other interesting topics for those who deal with the sector, whether yours or a client’s e-commerce.
The topics range from paid ads to conversions and approaches applied by leading experts.
2. Nielsen Brazil
Nielsen Brasil works with studies on consumption and consumer behavior, helping to understand customer needs. Bringing such valuable information, it is clear that this company is able to bring various insights to the retailer.
And that’s what the company’s podcast covers. Topics such as the profile of the Brazilian consumer, customer loyalty to products, and the impact of influencers are among the topics covered.
3. Gofind
Gofind is another company that works with consumer information and shares its impressions through an excellent podcast. This startup located in Santa Catarina uses Artificial Intelligence to facilitate the search for products in physical stores.
His podcast includes interviews and cases, talks about consumer behavior, georeferenced marketing, product launches, and others.
4. Lab Head
Magazine Luiza became a reference in retail with the use of its app in an intelligent, creative way and attracting more and more customers. Knowing how to use technology so well, it is clear that this giant Brazilian company would also adhere to current communication formats.
The podcast is produced directly from Luizalab, the company’s Technology and Innovation laboratory. Led by the Squad Head of this sector, Bruno Gouveia, the program offers several tips on marketing and technology, with very interesting guests.
5. Trading and sales tips
Knowing more about sales applies both to the professional who deals directly with the retail customer and to the person responsible for marketing the company. In this podcast, the speaker Márcio Miranda solves all doubts with extremely didactic audios and an extremely applicable approach to sales and negotiations.
Márcio provides several practical examples that contextualize various techniques, helping to convert sales and build customer loyalty.
Here are 5 podcast options about marketing, but there’s a lot of content on the internet so you can learn more and more. In addition, videos on YouTube and online courses can help with your training and keep you increasingly updated and equipped with efficient strategies to strengthen your company’s marketing plans.
And you, do you follow any podcast that helps with your professional training? Do you miss any type of information that would contribute to your development? Tell us in the comments!
