In house team: benefits of setting up an internal marketing production team!

When setting up or expanding the marketing minutes, it is normal to have doubts about what is best: an in-house team or a specialized agency. However, if you research, you’ll find that the benefits of building an internal marketing team are much more significant.

This statement is valid for any type of retail company and for all adopted business models. The reason? The answer is simple and involves the factors that we are going to discuss in this post.

See what justifies this choice and how the exclusive dedication of the internal marketing team helps to add value and achieve better results.

After all, what is an in house team?#

In house team means, in a very simple way, to have an internal team. Professionals are hired by the company or an advertising agency and who provide the service allocated to corporate offices.

That’s the traditional hiring model. However, it’s worth noting that it doesn’t always refer to the CLT format. Here, contracts as a legal entity are also valid, provided that the function is performed during the specified period and in the organizational environment.

This strategy is preferred by many brands because it guarantees long-term results through the full-time attention of the marketing team. As a result, it tends to help sales, generate more leads and have more relevant content in different formats.

Case of success#

A cosmetics company, the giant L’Oréal, is one that chooses the benefits of adopting an internal team. In a partnership with an agency, the brand formed a team of 13 professionals, who manage 23 brands in the company’s portfolio.

The team is internal, because all professionals are based at L’Oréal headquarters. The service is provided 12x7 and with a quality management methodology. This generates business intelligence to reach higher levels and competitive advantage.

What are the benefits of adopting an internal marketing team?#

The in house team’s explanation already shows some advantages of having this strategy. Still, other benefits are only felt over time.

To better explain and help with your choice, we’ve listed the key factors to consider. Check it out below.

Experiencing company culture#

An external team will do what your company asks, but it will not always achieve the expected result. In many cases, many adjustments have to be made, which may even compromise the final result of the material.

One of the advantages of adopting an internal team is to reduce these problems and the lack of communication between teams. Since everyone is in the company, it’s easier to absorb its mission, vision, and values.

In the same way, organizational culture is internalized - and this makes all the difference when it comes to building content or a graphic piece, for example. In other words, the idea ceases to be the resolution of a routine problem to the search for a creative idea aligned with its strategic objective.

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Increased sense of belonging#

Engagement — that old idea of “wearing the company jersey” — is the ultimate prerogative of the in house team. Even if the team is outsourced, it lives and is imbued with your business culture.

In the end, everyone feels responsible for the progress and good results of marketing, whether it relates to a product, company or strategy. This happens because of the contribution that everyone makes and the time they are allocated to the company.

Even if they are not hired as CLT by your company, this immersion exists. As a maximum result, the alignment between the internal culture and the brand presented externally can be seen.

In-depth knowledge of the business#

The internal team dominates much more than the project they work on. She knows your business, its peculiarities, the strategic objectives and what it wants to achieve.

This differentiated vision helps to speed up the execution of projects and to find the most suitable version without needing so many adjustments. When it is necessary to exchange for a new idea, the change will also occur quickly. In fact, we wrote an article about agile management. Check this link out.

expediency#

Internal professionals are an advantageous strategy due to multiple factors. Convenience is among them, especially since it brings agility and favors increased productivity.

With everyone in the business, it’s easier to pass on information, share views, and indicate what needs to be done. Since they are specialists, they all focus their efforts on solving problems and meeting requests. Thus, the processes become more efficient.

Campaign control#

The results of an internal team are guided according to the strategy. As you have specialized professionals, you know that the most appropriate practices will be adopted for the purpose to be achieved.

The team will also work with indicators, which will prove the effectiveness of the campaigns. All of this represents more control over what is being done and the delivery.

Focus, productivity and agility in deliveries#

The actions to be taken are faster when you have an internal team. One of the benefits of adopting this strategy is precisely that you can throw ideas at any time and have the results in hand in a short time.

This issue is particularly interesting when multiple projects are being carried out at the same time. In addition, the advantage is gained even with the tight deadline and the standardized workflow.

It is worth noting that the focus, productivity, and agility in deliveries can grow continuously with the internal team. How? By hiring more people.

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Increased knowledge bringing agency and company together#

One of the main advantages of having an internal marketing team is the generation of knowledge. Agency professionals know your business, your brand, your purposes, your marketing objectives, how you want to be seen by consumers, etc.

In practice, this means increased competitiveness. The graphic pieces and content portray exactly what you expect for your brand, in line with your visual identity. Over time, the benefits are even greater.

Efficiency by eliminating communication barriers#

The hiring of CLT employees represents an increase in expenses, while an external agency hinders communication between teams. The best way to solve this is with the in house team.

By combining the two models, communication barriers are eliminated. Teams talk and understand each other more efficiently, which brings benefits to your company.

In addition, no time is wasted waiting for answers by emails or calls. The result is a more coordinated and synergistic work.

All of these benefits of having an in house team are reinforced by the new Brazilian labor laws. With the possibility of outsourcing and hiring legal entities even for activities related to the core business, it is easier to have access to this work model and achieve its good results.

With this, you also make better use of existing potentials and have a better return on investment (ROI). In other words, there is a reduction in costs and an improvement in the company’s economic efficiency.

Then you realized that there are many benefits of building an internal team. Now, it’s up to you to make that decision and have the appropriate tool to automate your work routines. In this way, you will have an intelligent, integrated workflow with extensive delivery control.

Do you want to put an in house operation into practice? Discover Wikimee, an operational solution that is the middle ground between your internal team, marketing professionals, and creative agencies. In addition, it integrates its entire operation into a single platform. Manage your processes, files, and team with Wikimee! Schedule your demo now!