Marketing10 min read

What are the 14 main marketing campaign tools?

In this article, we will address the topic from various aspects, highlighting the importance of these tools in everyday life, providing tips on applications, software and practices that can help optimize work and reflecting on the importance of these technologies for the market, in general.

Wikimee May 27, 2020 updated on October 6, 2023

When it comes to marketing campaign tools, the subject is quite comprehensive, and can be related to various topics - from the most traditional offline marketing, through retail marketing to digital marketing. Each segment has great possibilities for the successful development of advertising initiatives.

Do you want to know more? Then get on with us!

What is the importance of investing in technology in the company?

Investment in technology is essential for any company. Basically, all types of businesses today require the use of tools to be able to serve the public well and boost sales. Even if it’s a simple card machine for receiving payments, the use of social networks to announce news or communicate offers, or even spreadsheets that allow you to control cash flow.

Naturally, depending on the nature and complexity of the business, more and more tools can and should be used so that competitiveness is as high as possible, as well as the quality of the relationship with the various audiences (customers, suppliers) and even the sales themselves. Have you ever stopped to think about how many companies sell today without having to open their doors to consumers, only via the internet?

The use of tools that help organizations obtain strategic data and that aid in long-term business growth - a concept better known as Business Intelligence - is also directly related to the topic. More than selling in the short term, the use of this type of tool is fundamental for sustainable development in various segments.

What are the benefits of using marketing campaign tools?

Among the benefits of using marketing campaign tools - whether traditional or digital - are making the routine faster (accelerating everyday processes), ensuring the highest quality of deliveries, automating certain trivial and non-strategic tasks, among others.

As digital marketing is gaining more and more space and conquering the market, let’s detail a little more about the advantages of using appropriate tools within this context.

Advantages of digital marketing tools

Among the benefits of using tools for digital marketing is the fact that the target audience can be reached in a cost-effective and measurable way, anywhere in the world. This allows for greater brand loyalty and the promotion of online sales. Below, we will present the main benefits of digital marketing and the use of campaign tools.

Global reach

A website allows you to find new markets and do business globally, with a much lower investment and a greater reach than an offline campaign, carried out in a small territory and with a much lower sales potential.

Lower cost

While an offline campaign requires spending on printing materials, distributing communication pieces in various regions, buying paid media on TV, radio and other vehicles, the cost of a digital marketing campaign is much lower - all with the potential increase in the number of people who will receive advertising messages.

A properly planned digital marketing campaign aimed at the right audience can reach leads at a much lower cost than traditional marketing methods, precisely because the investment in technology is already much lower than the cost of traditional campaigns.

Traceable and measurable results

Offline marketing has an excellent reach and can bring good results, depending on the audience to be reached. However, in addition to the lower costs, digital marketing allows a series of analyses based on metrics generated with actions.

Thus, it is easier to establish the efficiency of a campaign, propose changes or increase investment in certain aspects. It’s also easier to get detailed information about how customers use your site or respond to your advertising.

Personalization

Each time the customer enters your site, it is possible to obtain information about it. This can be used to generate offers specifically targeted to your profile. The good thing is that the more they buy, the more you know about their preferences. This makes it possible to refine your profile and increase your loyalty.

Ease of interaction

The presence on social media and its careful management also allow companies to build customer loyalty and improve business reputation, precisely because of the way in which this relationship develops. You just have to be careful not to serve people sloppily, otherwise the spell turns against the wizard.

Viral content

Digital marketing allows you to create engaging campaigns using content marketing tactics. This content (images, videos, articles) can become a kind of social currency - moving from user to user and becoming viral.

Facilitated sales

The sale through a website is much closer to being effective than through other means. After all, all visitors are a few clicks away from making a purchase, unlike other situations, such as a telephone call or going to a store in person, which require a much greater effort from customers.

What are the main marketing campaign tools?

Whether for a digital or offline campaign, it is essential to have excellent tools to be successful when executing a marketing initiative. Check out 14 tips that we prepared for you!

1. Google Analytics

Google Analytics is one of the most popular analysis tools in the world and every digital marketer should know. The platform, which is completely online, offers access to different reports with information about its users. Among them:

where users come from;
which marketing channels are most effective on your site, in terms of leads and conversions;
quantities of downloads;
sales potential, among others.

2. SEMrush

Google Analytics results and reports are considered somewhat confusing by many people, causing important information to end up being lost or not being used in the best way.

SEMrush has become one of the most popular digital marketing tools precisely because it offers professionals in the field the opportunity to analyze paid and organic Google search results. Thus, it becomes possible not only to analyze the site itself but to closely monitor what the competitors are doing.

3. Buzzsumo

Buzzsumo is a tool that makes it easy to track citations to a brand, proper name, or other content, as well as allows you to investigate the topics covered by the competition and keywords relevant to your business. One of the coolest resources is to search for the most shared content related to a particular keyword. This makes it easier to find texts, videos, and other materials that are being well commented on and searched for by people.

4. Wordpress

Wordpress is the favorite blogging tool for content and digital marketers. It has a wide range of resources, such as Wordpress SEO, a tool for analyzing and optimizing a site’s pages for search engines, making it easier for content to be found.

W3 Total Cache is another very useful feature of Wordpress, since it increases server performance and reduces download time, which improves the user experience. This is important because the speed of content delivery is one of the major factors in a successful search.

5. Ubersuggest

The tool helps you find new terms related to the main keyword and, thus, obtain a higher search volume and more visits to the site, the first step in achieving the desired conversion.

6. Google Optimize

A/B tests are methods used to test design from variables, which makes it easier to make changes to a site. Google Optimize helps marketers do this work, which is considered increasingly essential in the market as a way to understand performance and improve results. In addition, those who work with Google Analytics have the possibility of synchronizing their data with Optimize, allowing a better evaluation of performance.

7. GetResponse

GetResponse is yet another fantastic tool for digital marketing. Very focused on the sales funnel, this technology helps users understand the best time to contact their leads, especially through email marketing. The tool also allows you to create a list of subscribers, so that you can develop a relationship with them on their buying journey, from the top to the bottom of the funnel.

8. MailChimp

MailChimp is a giant in the email marketing market, with more than 250 billion emails sent by its users in 2019. Usability is one of the great highlights of the tool, in addition to the fact that the price varies, depending on the size of the mailing list. For those starting out in the area, MailChimp is one of the most recommended solutions, including free options.

9. CoSchedule

CoSchedule is a platform that helps plan, organize, and execute digital or offline marketing campaigns, from strategy to publication. This all-in-one solution makes it easy to collaborate and schedule all ongoing projects in one place. It even allows you to collaborate with the internal team and to maintain the editorial calendar, all in a single panel, in addition to facilitating the approval process.

10. Beacon

For those who want to produce e-books, Beacon is one of the most popular solutions. With beautiful templates, user-friendly integration with various publishing and email marketing tools, and the ease of managing content (text and images), Beacon helps produce more in-depth content to develop a closer relationship with leads. Blogposts can also be adapted to the e-book or presentation format, making it easier to read offline.

11. Hootsuite

Hootsuite is one of the most useful tools for those who work a lot with social networks. It allows you to manage publications and schedule new posts at your favorite time, without having to keep a 24-hour team focused on this work. It also avoids the need to individually log in to each of the most popular networks, such as Twitter, Facebook and Instagram, to program the content.

12. Gantter

Gantter is one of the best project management tools on the market and can also be used as a platform for creating offline campaign briefings. With all the power of the main software products for project management and scheduling, such as MS Project, Gantter integrates with Google Drive and other applications of the brand.

13. GMG ColorServer

The GMG Color Server is a complete software for those who work with files to be printed. It allows you to handle different printing conditions, substrates, and printing patterns used around the world. The tool introduces an automated step for accurate color conversion, and automatically converts RGB, CMYK, and mixed data into a standard or custom output color space.

14. EngageBay

To manage so many tools without making everyday life chaotic for companies and digital marketers, there is a very useful alternative. EngageBay precisely helps to manage jobs and clients in a simple, powerful and integrated way, focusing on marketing, sales, and services. With marketing automation, email marketing, CRM, sales, and live chat features, EngageBay is designed to save time.

How to choose the right marketing campaign tools?

Choosing the appropriate marketing campaign tools depends on a number of factors, which must be taken into account by companies. Among them, the following stand out:

the target audience and the reach of the campaign;
the desired results;
the need to optimize and make processes more flexible;
the size of the team involved in the campaign;
the budget available to develop the campaign, among others.

Did you see how there are so many marketing campaign tools? In this article, we provided 14 tips for platforms for digital and offline marketing, but there are many more options available on the market. Stay tuned to understand which of them can be useful in your daily life and make a difference for your business.

If you want to know more about the topic and learn about our marketing solutions, don’t hesitate to contact us!

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What are the 14 main marketing campaign tools?

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