What is the best way to store digital files in the company?

The growing inclusion of technology in the corporate sector brought about the need for intelligent file management: data, images, videos, spreadsheets, PDFs and codes for electronic media are increasingly present in the organizational routine, which is why it is worth investing in software to store digital files.

The practice not only facilitates daily life but also avoids wasted time and increases productivity, and it also becomes an important competitive differential of the business in the market, especially with regard to marketing strategies. This highlights the way in which the organization deals with data, which today are synonymous with power.

Read on to understand how company management and brand positioning can be more accurate when managers invest in an efficient resource for storing digital files.

The risks of ineffective storage#

The good management of any and every enterprise depends on the ability to collect, process, and filter information that structures market intelligence. The convenience of the electronic medium means that reports, images, videos, and spreadsheets occupy less and less physical space in organizations.

This set of documents is essential for strategic decision-making, including in the marketing area. The records, surveys, and results form a solid database for management to take assertive actions and gain a competitive advantage in their market segment.

That’s why the way you choose to store digital files makes all the difference. An inefficient system is capable of disrupting work instead of promoting maximum productivity, especially when it does not allow integrated operation.

In this case, product information management, for example, may be hampered, as well as the brand’s adaptation to multichannel, so necessary today with companies invoicing both in physical stores and in e-commerce. Marketing strategies end up being essential in both spheres as well.

Tools used in isolation process information in half and/or without using it for other sectors, such as finance. The choice of integrated software increases the productivity of your business and promotes good results.

• Digital asset management: understand its importance

The best way to store digital files#

The use of a specific platform for marketing that does not work in isolation optimizes data processing and promotes market intelligence, because:

• helps with the organization of documents, spreadsheets and files;
• makes the workflow fluid between the team and partners;
• centralizes information and avoids excessive emails;
• allows efficient control of deadlines (often tight);
• avoid wasting time on approvals (from budgeting to a briefing, for example);
• promotes the intelligent management of people without burdening employees;
• circumvents unnecessary red tape.

Thus, it is possible to optimize product management by organizing codes, classifications, seals, descriptions, logos, and price information, among other benefits. Media and publication planning end up being successful, regardless of the number of SKUs, improving the provision of marketing services.

• How to choose a digital file organization tool?

Practical application#

Imagine that you need to create a campaign to promote a refrigerator at a promotional price throughout the national territory with TV broadcasting in 7 days. It is necessary to obtain relevant product information from the sales representative, negotiate the budget with the financial one, seek approval from the executive board, and coordinate your team in the process.

Storing digital files on an integrated platform allows intelligent data management, keeping all sectors aware of the project and its progress. Thus, your people are able to develop the briefing with the managers of the appliance line and accelerate the planning and research work.

With the delivery date of the final edition scheduled in the system, the brainstormig is programmed with a call for those involved and the writers and designers already know when their tasks will begin. Consequently, media collaborators can expedite their contact with the television channel by keeping an eye on the budget and working together with the financial sector.

The control of fixed and variable costs guides the negotiation with the issuer and expedites internal approvals for the production to do its part of the recordings and the delivery of the final edition. This alignment engages the team, informs about the steps, assigns responsibilities and increases the efficiency of the process, among other advantages.

Integrated digital storage in the technological era#

Storing digital files in an integrated way prevents the loss and deterioration of important documents, creates the history of the projects developed, promotes good communication and increases the efficiency of operations with automation. Consequently, it allows managers to focus on strategies while taking care of the operational.

The solution is especially significant in the technological era, marked by the enormous flow of data and the constantly changing trends that need to be processed. Thus, the sectors of an organization are able to act harmoniously and in conjunction with marketing, structuring and using good market intelligence.

There are retailers in Brazil with more than 20 million items for sale, which requires organization for good product management and publications, as well as flexibility to integrate other departments of the company into the project. The need is especially sensitive in this corporate sector because it is highly dynamic.

The Wikemee PIM#

What if you could manage ads, posts, catalogs, and tabloids efficiently, automating and structuring processes based on a reliable source of data? Wikmee PIM optimizes marketing work by allowing the integration of the sector with other organizational areas, such as sales and finance.

The platform allows the creation of projects (banner budget, for example) in an integrated way, predicting deadlines, tasks, fixed and variable costs and allowing the attachment of layouts and specifications for format, color, material and finish. Thus, not only is the marketing team kept informed, but the other departments are also engaged.

In addition to improving product management, automating publications, and adapting different materials to multichannels, Wikimee enables the good administration of resources and people.

He designs the processes creating offer approval cycles, generating reports capable of healing operational failures and reducing production cycles from weeks to days or even hours. The database can be connected to the company’s ERP, allowing for good content management and recording actions in the project for future optimization.

Storing digital files on an integrated, marketing-oriented platform, such as ours, is a competitive advantage that accompanies the dynamism of the market. Thus, your business is not obsolete and operates with sectors in harmony, maximum intelligence, productivity and focus on results.

Do you want an effective solution to keep your business in order? Check out what the Wikimee PIM Module has to offer.