The Wikimee blog
For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
What is team intelligence and how to put it into practice?
Time is one of the most valuable resources for the business world, but it's also scarce. This means that you and your team need to manage it very well, taking advantage of every available opportunity. In this case, team intelligence is a great help. In the following topics, we explain what team intelligence is, its importance and how to put it into practice within your company. So keep reading!
3 min
What are the top 9 KPIs in retail? Check it out here
KPIs — also known as key performance indicators — are the most important metrics in your business. These are the numbers that you should monitor regularly to determine if your business is on the right track. But what metrics should you look at? In this article, we bring you 9 of the main retail KPIs for you to follow in your business. Keep reading!
7 min
Complete guide to understanding project risk management!
Understand what project risk management is, what are its practices and tools. Check it out!
11 minAll articles172
- Marketing What are the 14 main marketing campaign tools?In this article, we will address the topic from various aspects, highlighting the importance of these tools in everyday life, providing tips on applications, software and practices that can help optimize work and reflecting on the importance of these technologies for the market, in general.
- Management Why is the optimization of production processes essential for the company?Production process is any sequence of steps capable of generating value for the company and its stakeholders. In this context, both the manufacture of a pen and the creation of a marketing piece are examples of this. Therefore, optimizing this process is something that can be done in any segment.
- Management Marketing campaign: what are the main problems and how to solve them?Throughout a marketing campaign, there are problems of all kinds: conflicts between the work team, clients who feel deceived, errors in preparing the budget, and lack of data to study errors and successes. All of these flaws lead to even bigger ones, capable of jeopardizing the company's survival in the market. Therefore, there are two crucial questions: what are the main problems of marketing campaigns and how to solve them precisely? That's what we answer, in the following topics. Check it out!
- Management What are the main benefits of the marketing management system?A technology capable of boosting your entire marketing strategy, automating certain work routines, simplifying your buying journey, improving the administration of your social networks and the monitoring of your key performance indicators, and more. These are the main characteristics of a marketing management system. Keep reading!
- Digital transformation Do you know how to increase creativity? Today we will teach you how!According to the 2018 Davos Economic Forum, creativity would be the third most important skill for a professional. This is because in a...
- Digital transformation Digital asset management: understand its importanceSee how to implement a digital asset management solution in your company and thereby improve your marketing strategies.
- Digital transformation How to choose a digital file organization tool?In this article we show the benefits of having a cloud-based digital file organization and how to choose the right tool according to the company's needs.
- Management How to reduce marketing costs? Check out our 4 strategiesHow to do more with less is the expression of order at all times in the corporate environment. Read on and see how to reduce marketing costs in an effective and intelligent way.
- Management 5 essential process management toolsIn this article, we will list some of the best process management tools, including showing the impacts they can bring to your business. Not all of them are applicable in any context, however, by knowing them it is possible to make a conscious decision as to which of them may be beneficial to your daily life.
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