The Wikimee blog
For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
Why is the optimization of production processes essential for the company?
Production process is any sequence of steps capable of generating value for the company and its stakeholders. In this context, both the manufacture of a pen and the creation of a marketing piece are examples of this. Therefore, optimizing this process is something that can be done in any segment.
6 min
Marketing campaign: what are the main problems and how to solve them?
Throughout a marketing campaign, there are problems of all kinds: conflicts between the work team, clients who feel deceived, errors in preparing the budget, and lack of data to study errors and successes. All of these flaws lead to even bigger ones, capable of jeopardizing the company's survival in the market. Therefore, there are two crucial questions: what are the main problems of marketing campaigns and how to solve them precisely? That's what we answer, in the following topics. Check it out!
6 min
What are the main benefits of the marketing management system?
A technology capable of boosting your entire marketing strategy, automating certain work routines, simplifying your buying journey, improving the administration of your social networks and the monitoring of your key performance indicators, and more. These are the main characteristics of a marketing management system. Keep reading!
5 minAll articles168
- Digital transformation Do you know how to increase creativity? Today we will teach you how!According to the 2018 Davos Economic Forum, creativity would be the third most important skill for a professional. This is because in a...
- Digital transformation Digital asset management: understand its importanceSee how to implement a digital asset management solution in your company and thereby improve your marketing strategies.
- Digital transformation How to choose a digital file organization tool?In this article we show the benefits of having a cloud-based digital file organization and how to choose the right tool according to the company's needs.
- Management How to reduce marketing costs? Check out our 4 strategiesHow to do more with less is the expression of order at all times in the corporate environment. Read on and see how to reduce marketing costs in an effective and intelligent way.
- Management 5 essential process management toolsIn this article, we will list some of the best process management tools, including showing the impacts they can bring to your business. Not all of them are applicable in any context, however, by knowing them it is possible to make a conscious decision as to which of them may be beneficial to your daily life.
- Digital transformation Understand how to improve communication with the marketing agencyThe relationship with a marketing agency is very important for businesses, since it is through this contact that it is possible to align the actions that will be carried out well, combine objectives and have an accurate view of the results of all the work done over time.
- Management Learn how to manage time with qualityLearn about the pillars of time management and check out the tips for optimizing your daily life and also tools that can help you use the hours as productively as possible.
- Digital transformation After all, what is digital transformation? Find out everything in this comprehensive guide!Digital transformation is a new way of working, optimized and productive, making use of updated and highly enhanced tools to achieve good results.
- Management Agile management: understand what it is, what is its importance and how to do itAgile management is a way to manage projects efficiently and effectively. It can be used for any type of project, but it was primarily founded on software development.
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