The Wikimee blog
For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
Marketing team management: how to do it strategically and productively?
Marketing teams become more effective when they are responsible for the scope of work in their planning and continuous evaluation and create workflows that support productivity. Therefore, its success requires a collection of people with different skills, knowledge, forms of communication, and work styles. It is necessary to bring the team together to work for success, but this requires good management, and that is what we will talk about in this article.
5 min
See 7 marketing manager skills that are non-negotiable
More than knowing, in detail, the 4 Ps (product, price, market and promotion), people management skills, good relationships with colleagues and teams and, of course, creative intelligence are the main skills for a marketing manager.
6 min
Business Intelligence: what do I need to know about the topic?
Also called BI, the concept of Business Intelligence involves the use of tools, such as software and services, for the transformation of data into actionable and strategic knowledge for the company.
11 minAll articles168
- Marketing Marketing technology: how to convince the board of directors to invest?Technology brought several innovations to marketing, changing tools and allowing predictive actions. Companies that fail to keep up with these new trends are likely to be overtaken by the competition.
- Marketing 5 marketing podcasts for you to followIf you want to keep up to date on any topic and don't have time to browse or read, following a specialized podcast is a good choice. With so many options, it's hard to choose the best ones that can really bring interesting content. To help, in this post we have selected the 5 best marketing podcasts to guide your choice.
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- Marketing The Complete Guide to Digital Marketing in Retail CompaniesLearn about the relevance of digital marketing in retail, learn about some of the main related concepts, and discover what must be done to achieve success with this type of initiative. Keep reading!
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