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For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
Management
How to invest in agile management of remote teams? Find out with our 3 tips!
Agile management teams are generally based on the efficiency of processes and tools defined by their managers, although individual effort...
3 min
Digital transformation
Workflow: how to automate and achieve good results?
It is not today that technology has abruptly changed the way in which people work. In an agency, this has also occurred...
10 min
Management
Why don't your marketing reports bring results?
We can consider the digital marketing report as a performance guide. In order to analyze the results of the various investments...
5 minAll articles172
- Marketing How to boost the performance of your digital marketing campaign?The digital marketing campaign is an undisputed resource when it comes to attracting customers. For this, it is important to monitor your results, because...
- Digital transformation System integration: how does it work and why does it matter?System integration is a way to unify each tool used to simplify work and enhance business results in a single environment. That is, to make each solution act together and in line with the organization's objectives. Do you want to better understand what system integration is, why is it so important and what are its advantages? So, keep reading!
- Digital transformation 5 benefits of automating marketing projects!To gain both productivity and task accuracy, it is interesting to invest in the automation of marketing projects. In this article, we carefully explain what marketing project automation is, what are its advantages and how to start investing.
- Digital transformation How and why to verify the quality of the data collected?All decision-making within a business must be carried out based on planning and the use of information. In this process, data quality is decisive to know if the action will be successful or not, and that is why the way in which the collection is carried out is also fundamental. Thus, the data collection methodology directly impacts the quality of the data that will be collected.
- Digital transformation What is the best way to store digital files in the company?The growing inclusion of technology in the corporate sector brought about the need for intelligent file management: data, images, videos, spreadsheets, PDFs and codes for electronic media are increasingly present in the organizational routine, which is why it is worth investing in software to store digital files. The practice not only facilitates daily life but also avoids wasted time and increases productivity, and it also becomes an important competitive differential of the business in the market, especially with regard to marketing strategies. This highlights the way in which the organization deals with data, which today are synonymous with power. Read on to understand how company management and brand positioning can be more accurate when managers invest in an efficient resource for storing digital files.
- Management How to manage a remote marketing team and bring real results?In the current time of social isolation, the home office has become a viable alternative to keep up to date with work. This measure has been...
- Management Everything you need to know about productivity managementManaging a team's productivity is fundamental to a company's success. Without it, it's hard to determine if your team is moving in the right direction. Effective team management motivates workers to take responsibility for job performance and to produce superior results. In this article, we talk about the importance of optimizing productivity in the workplace and provide fundamental tips on the subject. Check it out!
- Management 5 essential performance indicators for marketing managementAfter planning and implementing a marketing strategy, the final step is to measure your results. Check out which are the best performance indicators for you to monitor.
- Management 3 essential characteristics for a strategic managerDespite their importance, the strategic manager is often confused with the operational manager who performs more restricted tasks and is responsible for specific procedures. The strategic manager has a broader role, with the responsibility of studying the organization, identifying strengths and weaknesses and operational effectiveness, and projecting opportunities. For this reason, he is also a counselor, basing his recommendations on internal and external factors to reduce risks. In the following text, we identify 3 essential characteristics for a strategic manager. Check it out!
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