The Wikimee blog
For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
System integration: how does it work and why does it matter?
System integration is a way to unify each tool used to simplify work and enhance business results in a single environment. That is, to make each solution act together and in line with the organization's objectives. Do you want to better understand what system integration is, why is it so important and what are its advantages? So, keep reading!
5 min
5 benefits of automating marketing projects!
To gain both productivity and task accuracy, it is interesting to invest in the automation of marketing projects. In this article, we carefully explain what marketing project automation is, what are its advantages and how to start investing.
11 min
How and why to verify the quality of the data collected?
All decision-making within a business must be carried out based on planning and the use of information. In this process, data quality is decisive to know if the action will be successful or not, and that is why the way in which the collection is carried out is also fundamental. Thus, the data collection methodology directly impacts the quality of the data that will be collected.
3 minAll articles168
- Digital transformation What is the best way to store digital files in the company?The growing inclusion of technology in the corporate sector brought about the need for intelligent file management: data, images, videos, spreadsheets, PDFs and codes for electronic media are increasingly present in the organizational routine, which is why it is worth investing in software to store digital files. The practice not only facilitates daily life but also avoids wasted time and increases productivity, and it also becomes an important competitive differential of the business in the market, especially with regard to marketing strategies. This highlights the way in which the organization deals with data, which today are synonymous with power. Read on to understand how company management and brand positioning can be more accurate when managers invest in an efficient resource for storing digital files.
- Management How to manage a remote marketing team and bring real results?In the current time of social isolation, the home office has become a viable alternative to keep up to date with work. This measure has been...
- Management Everything you need to know about productivity managementManaging a team's productivity is fundamental to a company's success. Without it, it's hard to determine if your team is moving in the right direction. Effective team management motivates workers to take responsibility for job performance and to produce superior results. In this article, we talk about the importance of optimizing productivity in the workplace and provide fundamental tips on the subject. Check it out!
- Management 5 essential performance indicators for marketing managementAfter planning and implementing a marketing strategy, the final step is to measure your results. Check out which are the best performance indicators for you to monitor.
- Management 3 essential characteristics for a strategic managerDespite their importance, the strategic manager is often confused with the operational manager who performs more restricted tasks and is responsible for specific procedures. The strategic manager has a broader role, with the responsibility of studying the organization, identifying strengths and weaknesses and operational effectiveness, and projecting opportunities. For this reason, he is also a counselor, basing his recommendations on internal and external factors to reduce risks. In the following text, we identify 3 essential characteristics for a strategic manager. Check it out!
- Management What is team intelligence and how to put it into practice?Time is one of the most valuable resources for the business world, but it's also scarce. This means that you and your team need to manage it very well, taking advantage of every available opportunity. In this case, team intelligence is a great help. In the following topics, we explain what team intelligence is, its importance and how to put it into practice within your company. So keep reading!
- Management What are the top 9 KPIs in retail? Check it out hereKPIs — also known as key performance indicators — are the most important metrics in your business. These are the numbers that you should monitor regularly to determine if your business is on the right track. But what metrics should you look at? In this article, we bring you 9 of the main retail KPIs for you to follow in your business. Keep reading!
- Management Complete guide to understanding project risk management!Understand what project risk management is, what are its practices and tools. Check it out!
- Marketing What are the 14 main marketing campaign tools?In this article, we will address the topic from various aspects, highlighting the importance of these tools in everyday life, providing tips on applications, software and practices that can help optimize work and reflecting on the importance of these technologies for the market, in general.
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