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For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
Management
Find out what rebranding is and how to do it!
If you have ever questioned what rebranding is, it is very likely that you are familiar with cases of companies that needed to modify their orientation of...
4 min
Management
What is brand awareness and its importance for brand positioning
When it comes to the visibility of a brand in the market, there is still little investment, after all, increasing the recognition of your company involves...
3 min
Digital transformation
Nutrition flow: what is it and how to implement this strategy?
The nutrition flow is the sending of several relationship emails to an organization's clients. This email sequence can be for...
3 minAll articles168
- Management Golden Circle: Why is your company's purpose important?The Golden Circle is a concept that was created by a leadership expert named Simon Sinek. Its main objective was to make a positive impact and...
- Management Brand positioning: what is it and how to define it?It is a fact that in the marketing world there are several tricks developed by entrepreneurs in order to generate visibility for their business. In this sense, the...
- Management How to improve the consumer experience: check out 3 tips!Have you ever given up shopping at an establishment because you felt that the service left something to be desired at some point? Well, in a way...
- Marketing Brand activation: 4 essential strategies!Brand activation consists of a set of actions taken by companies with the purpose of generating value to customers through experiences. A brand...
- Marketing Product information Management - understand what it is and what are its advantages!Discussions about Product Data Management, or PIM - Product Information Management, are increasingly frequent in various areas of the market, such as...
- Digital transformation Why is it important to keep digital tools up to date?Digital tools allow professionals to perform their tasks in the modern market. Devices such as computers, tablets, and smartphones...
- Beginner Do you know how to make your online workflow more efficient?Creating a good online workflow is increasingly important as teams diversify. Between the home office, freelancers, agencies and...
- Management 5 steps to create offers in digital marketingIt's the offers in digital marketing that make this environment so rich. After all, brands strive every day to create offers and experiences that...
- Management Why should SLA be managed?The SLA, Service Level Agreement, is one of the most important documents for the provision of services between two companies. It doesn't matter if you're...
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