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For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
Management
How to carry out good customer relationship management?
It is essential that a company seeks to develop a good relationship with the customer, since, in order to win the consumer, it is necessary to offer a...
3 min
Management
4 customer communication channel options
It is essential to be available to customers to be able to build loyalty in the relationship and enhance their results. To be able to optimize this...
3 min
Marketing
Social proof: understand the strategy that can increase your company's authority
Consumers often conduct research on social networks to find out the opinion of users before purchasing products or services. After all, it's...
3 minAll articles168
- Marketing Strategic marketing: understand its importance and how to apply itIt is a fact that the objective of many companies is to promote their brand, so that it gains visibility and recognition in society. In that sense, um...
- Marketing Go to market: understand the relevance of this concept for marketingStartup companies are looking for strategies to conquer their space in the market. Its growth depends on the identification and application of tactics that...
- Marketing Brand tone of voice: what it is and how to defineNowadays, it is essential to find a tone of voice for your brand, in order to enhance your company's results and improve communication with...
- Marketing What is Rebranding? Understand when and how to do itYou've probably heard that term before. But what is rebranding anyway? Rebranding consists of a process whose main objective is...
- Marketing Marketing channels: what are they and what are they for?Marketing channels consist of the means that will bring your product to the customer, that is, it is the way in which you will make your services and products...
- Management Y Sales Funnel: learn how to leverage your agency's commercial intelligenceIt is a fact that the expectation of any company is to increase its profitability and visibility in the market. Given this, the sales funnel in y is a...
- Digital transformation User Generated Content: understand its importance for brand visibility!User Generated Content (UGC) consists of user-generated content. To understand this time, it is necessary to understand that every consumer is also...
- Management Data marketing: the foundation of competitive intelligenceData marketing is a data-driven strategy for making sound decisions inside an advertising agency — from campaign planning to content production and audience targeting.
- Marketing How to create a brand's visual identity?The creation of a visual identity consists of the way in which the company will visually appear in the market. It is essential during the process of creating...
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