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For the people who make brands happen.
Creative operations, management and content for marketing teams, brands and agencies. Practical ideas, from brief to publication.
Marketing
Are remarketing and retargeting the same thing?
In digital marketing, various techniques are used for different business needs. Knowing them and knowing how to use them is important in processes...
3 min
Marketing
Price sensitivity: 4 determining factors
A company needs to know how to price a product or service, this task is essential for its success. Therefore, price sensitivity helps a...
3 min
Digital transformation
Discover 4 solutions for digital transformation
Marketing agencies that want to grow and stand out in the market need to invest and rely on solutions for digital transformation. That way, it's...
3 minAll articles168
- Digital transformation Metaverse: see how it appeared and what technologies are involvedThe metaverse consists of an online space that presents convergence between real and virtual environments. It should be noted that users can...
- Marketing What is a product SKU and why is it so important?The inventories of the retail and wholesale sector have numerous goods that need to be stored. Knowing how to organize them in an intelligent way makes it easier...
- Digital transformation Microinfluencers: how do they help position your brand?Marketing campaigns need to be efficient to achieve good results. Nowadays, advertisements need to speak directly with the...
- Marketing Cross sell: learn how to apply it to your businessNowadays, it is essential to seek good sales strategies to enhance results and build customer loyalty. When there is no good relationship...
- Management Learn what upsell is and how to boost your salesUpselling means selling more. By using it in your company, it is possible to increase sales and, consequently, revenue. When properly used, the...
- Marketing Have a successful trade marketing team!Trade marketing can be defined as the sale of a company to another company (B2B). It is through it that the products arrive at the shopper and the consumer...
- Management Workflow, what is it and how to apply it to the company?Workflow represents a company's workflow, as well as the progress of all stages of tasks and processes in a corporation's routine. But the...
- Marketing Trade marketing in retail, understand what it is!Being positioned in the competitive market, in the current business scenario, requires planning and strategy. With technology increasingly active in the...
- Marketing How to price in retail?Product pricing is one of the most important strategies for successful sales. Due to the high competitiveness in the market, a successful sale...
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