Author4 articles

Peter Carloni

Writes about briefing, versioning and the approval flow between marketing and agency.

LinkedIn

Portal with the agency's brand showing the client work progress on a single panel
Creative operations

White-label portal for agencies: job visibility for clients

How a white-label portal gives agency clients visibility into jobs: progress, approvals and files under your brand, with no status meetings.

5 min
Creative approval workflow converging from several project boards into a single path
Creative operations

Best monday.com alternatives with creative approval

monday.com alternatives for agencies and studios that need to approve videos and assets: Wrike, Ziflow, Filestage, Asana, Workfront and Wikimee.

6 min
Geometric abstraction of a blue circle losing definition with each hand-off, representing the brief that degrades before it reaches creative
Creative operations

Why the brief turns into a game of telephone and the work comes back wrong three times

Every hand-off of a brief loses context, the work comes back wrong and nobody measures the cost. The five fields that stop the game of telephone.

4 min
A stack of versions of a creative asset with a single blue tag highlighted in the middle, the approved version nobody can find.
Creative operations

V5 sent, v3 approved, v1 live: why nobody can find the final version

The final version is not the newest file. It is the one with a recorded decision: approver, date and a locked file in a place the whole team can open.

4 min

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